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Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?
Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?
Time in the second square we're on behalf our conversation, right? Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. Because the moment that you rest on the laurels of the channel, that's working so well for you is the moment it stops doing that. Has that been.
That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? He is the CMO of S e m, rush Sam Rush.
John Jantsch (02:15): In, let's just go right into marketing, cuz that's all I know. the, you know, when you think about it, uh, people wrestle to differentiate themselves with a marketing message, right? And it's usually sitting in the recruiting side, Hey, we gotta, why don't we have an Instagram channel? Okay, yeah. (16:29):
This model is necessary to develop a well-developed marketing strategy, which is crucial for companies looking to scale and succeed, and for this is important to refine messaging and conduct A/B testing to improve conversions. And that usually alone gives 'em a good 15, 20% boost in revenue and conversionsright off the bat.
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