Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. It is a part of multi-channel analytics chapter. Not in step three.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. A value close to 1 indicates that this channel functioned equally in an assist role and as the final conversion interaction.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

JULY 31, 2015

Tactics are going to be pricing, conversion strategies, SEO, launches, features and benefits. Your tactics are the specifics of pricing, and channels, and what you’re delivering, what’s on your menu. You don’t have to be CPA or MBA. Peter: That’s interesting. You’re working on reviews, etc.

Lean 60

Lean Business Plan Forecast Software Review 60

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. The conversion rate of your landing page or offer. Are you aware of your cost per acquisition on other channels? Share top performing channels. The truth is that it’s not all that mysterious.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 157

Metrics Marketing Analytics Channel 157

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. So extract the # of conversions, import into Excel, add a column for Cost, do the math, sing or weep (based on what the data says!:)).

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

APRIL 5, 2010

A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. And if they measure Micro Conversions they deserve our love AND respect for exhibiting savviness by using economic value.]. That is focusing on real success, not simply the first conversion (the one night stand!).

Analytics 136

Analytics Customer CPA Acquisition 136

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. It’s about injecting yourself into the conversation.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140