Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. Real-time conversations and dynamic curation of news stories empowers people to expand their social networks and personal expertise about topics important to them. is an ad-supported, web-based comment platform for daily news content.

Lean 307

Lean Business Model Customer Development Guinea 307

YoungUpstarts

APRIL 5, 2018

A content strategy is only one aspect of a successful marketer’s job that provides a clear outline of curation, creation, and distribution, which should result in growth through conversion. Content Execution : Even the best, most eye-catching and expertly crafted content is meaningless unless the right channels have access to it.

B2B 153

B2B Marketing Distribution Curation 153

YoungUpstarts

JUNE 9, 2013

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. Do also develop documents for listening, channels, resources, and content.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Yet Twitter can be a reliable source of both clicks and conversions. How to earn clicks and conversions on Twitter.

Conversion 68

Conversion Social Media Search Campaign 68

ReadWriteStart

JANUARY 31, 2023

Shopify has curated a marketplace for digital marketers, agencies, developers, and freelancers where they can connect with online merchants and provide their services for those looking to hire someone to build their Shopify store.

Curation 140

Curation Portfolio eCommerce Programming 140

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

YoungUpstarts

NOVEMBER 23, 2017

It is a direct communication channel, that businesses long before were missing out on. If there is physically no time for you or anyone in your team to do so, then you outreach to a person or company to do the content curation for you. As well as a blog, your business needs social media channels. Creates Conversation.

Social Media 157

Social Media Channel Search SEO 157

VC Cafe

MARCH 1, 2024

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? Eliminating middlemen in healthcare – from using AI to automate repetitive human jobs to exploring new and better business models for providing care.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Women Entrepreneurs Can

SEPTEMBER 6, 2020

It improves traffic and increases conversions. Conversions are crucial to say that SEO strategies are working. You can have a fantastic website, well-designed, and full of great content, but if it is not SEO-worthy, it will not be found on search engines and will not get leads and conversions. Facebook is the most convenient.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no it was built to arm those spending money in channels in order not to be at a disadvantage. ==> You can join the Trust waitlist here. no surprise?—?that’s

Founder 424

Founder Product Cofounder Acquisition 424

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

Brandanew

MAY 6, 2016

The way a new customer was acquired wasn’t just through a single channel but spread across. Salespeople can use social media to “listen in” on conversations among prospects and trigger discussions of their own. Curate and provide content of value to the customer.

Social Media 100

Social Media Curation B2B Sales Cycle 100

ReadWriteStart

MAY 24, 2023

For the last 20 years, the site has been uncovering and curating the most innovative thinking and ideas on the planet. Rating for an app: 7/10 Rating for software: 9/10 Rating for technology other than app or software: 5/10 #7: Reddit Reddit is home to thousands of communities, endless conversation, and authentic human connection.

Technical Review 126

Technical Review Software Review Startup Artificial Inteligence 126

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM isn’t a quick and easy win. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

Start Up Blog

APRIL 28, 2011

Geolocating is being used as tool for us as a collective to “assemble” so we can collaborate and take back control of our destiny and conversations. The art of conversation is not being lost…. Sure language has iterated, been redefined, shortened, coded… but the conversations are real and the more meaning and ideas are being exchanged.

Moldova 91

Moldova Internet Australia Libya 91

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not. Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6%

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

SEPTEMBER 24, 2020

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click. Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

Duct Tape Marketing

AUGUST 28, 2018

Your online marketing campaign will not be successful if it comes in fits and starts—as one of our guest bloggers noted here , being a consistent presence online and in front of customers is a key component of building trust and driving conversions. Number of conversions? Have a Gameplan. Number of sales? Percentage of revenue growth?

Search 74

Search Small Business San Diego Advertising 74

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. What makes it scalable and more of a marketing channel is that it's managed using software. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 99

Marketing Affiliate Channel Seattle 99

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. I encourage you to curate your own list. The answer was, yes.).

Analytics 138

Analytics Artificial Inteligence Marketing Campaign 138

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. They get a curated selection for an affordable price. It depends.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Up and Running

OCTOBER 5, 2020

Especially when first starting out, providing curated and personalized service is one of the best, and possibly the only way, to compete against larger companies. The benefit of creating a digital program is that you’re typically gathering email addresses, which allows you to open up a direct channel of communication.

Customer 85

Customer Channel Email Programming 85

Startup Professionals Musings

JANUARY 9, 2022

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). 13:15] How do you see search changing, would it be through conversational information? [16:09] 06:56] What is Dark Social? [09:10]

Engineer 91

Engineer SEO ChatGPT Channel 91

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Conversion rates will drop through the floor. Most niche industries have some form of representation on these channels, like: This subreddit for commercial audio-visual engineers.

B2B 133

B2B Marketing SEO Search 133

Duct Tape Marketing

JUNE 12, 2024

.” During our insightful conversation, we delved into the ever-evolving landscape of content marketing, focusing on the contentious debate between gated and ungated content. And now different channels are emerging. And I think if conversion is your goal with a piece of content, I think you're going into it with the wrong intent.

Marketing 91

Marketing B2B Distribution Audience 91

YoungUpstarts

OCTOBER 17, 2013

Branding: Be consistent across all channels. The challenge, though, is that most branding guidelines don’t include any guidance for the most important part of your brand in social media conversations: your voice. Content: Engage in conversation. Curation: Share meaningful content.

Social Media 217

Social Media Media Curation Social Network 217

Startup Professionals Musings

AUGUST 18, 2013

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 256

Social Media Media Product Conversion Ratio 256

Both Sides of the Table

FEBRUARY 28, 2018

If the retailer can get the product “exclusively” (even for just a time window) then it hopes to get more customers shopping at its store or watching its video channel vs. its competitors. In the simplest form curation is the selection of similar products in terms of function, quality, design aesthetic and perhaps brand.

Curation 296

Curation Los Angeles Differentiation Channel 296

Duct Tape Marketing

JULY 7, 2017

Creating and curating content is time-consuming enough; however, the fact that the modern marketing world is facing a saturation crisis signals a major problem for companies in competitive niches. DrumUp claims to cut Twitter, Facebook and LinkedIn management time by up to 90% through its real-time assessment of fresh content for followers.

Marketing 72

Marketing Social Media Curation Audience 72

Women Entrepreneurs Can

APRIL 27, 2020

Outsourcing the whole app development is common practice today and enables entrepreneurs without coding knowledge to create an additional channel for communicating with their customers. YouTube Channels & Video Tutorials. She has been known to reference movies in casual conversation and enjoys trying out new food.

Technical Review 52

Technical Review Customer Software Review Mobile 52

Startup Professionals Musings

APRIL 3, 2019

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

mashable.com

OCTOBER 27, 2010

If you prefer a face-to-face conversation, there’s also an option to search for a mentor by your zip code. Auto-Tune the News" Curates: Our Fav. View More » Web Video Local FOX Station Makes Hilarious Soc. Kanye Wests Epic Hip Hop Opera "Runa. Lady Gaga Hits 1 Billion Views on You. Netflix Tests Streaming-Only Subscrip.

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

ConversionXL

MAY 2, 2019

Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today. But what if a 2% conversion rate isn’t enough to stay profitable? One area of opportunity is ecommerce landing pages. Traffic source.

eCommerce 133

eCommerce Conversion Hosting Sales 133

Startup Professionals Musings

JULY 27, 2012

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Create an action plan with metrics.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229