Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. All of this is hit upon in your book but reframing and coming back to the concepts via this blog will definitely help with clarifying the ideas and processes behind Lean Startups.

Lean 263

Lean Silicon Valley Startup RSS 263

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Google Analytics is free and many social channels have their own reporting pages.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

JUNE 4, 2018

I understand channel conflict, Timbuk2, but this is just plain not being hungry. I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Go look at your ecommerce conversion rate. Go look at your ecommerce conversion rate.

Conversion 125

Conversion eCommerce Artificial Inteligence Aggregator 125

YoungUpstarts

OCTOBER 13, 2013

To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Less than two percent of people on your website will complete the macro-outcome (conversion). From step five on you were likely already delivering some multi-channel value for your company. Definitely not in step one.

Analytics 165

Analytics Marketing Channel Metrics 165

Both Sides of the Table

OCTOBER 6, 2010

It’s a conversation that creeps up from time-to-time. Everyone has their own definition of momentum (user numbers, revenue, channel partners, biz dev deals, whatever). And they’re easy to remember because they all begin with an M: management, market, money and above all else momentum.

Early Stage 360

Early Stage Startup Venture Capital Seed Stage 360

Steve Blank

APRIL 20, 2009

It may be that this stuff was only discussed in Engineering, or even Computer Science, but it is definitely part of the lore in those groups. In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. Armstrong was a god! to do that.

Silicon Valley 302

Silicon Valley RSS San Francisco Technical Review 302

Both Sides of the Table

AUGUST 18, 2010

Here’s how I break down the four quadrants (and I’ve put my definitions in here – not Covey’s). I couldn’t carry on a conversation. But if I asked you instead whether you want to work on things that are urgent or not urgent it requires more consideration. How about you? Urgency addiction anyone?

China 374

China Asia Email Technical Review 374

YoungUpstarts

JUNE 18, 2020

There is no definite cure yet. According to Explainer Videoly’s research on a client’s YouTube channel, animated videos sit at the top 3 rankings by viewership and likes. million views within 3 weeks on Maybank’s YouTube channel. million people, and claiming 435000+ lives so far. There is no vaccine yet.

Video 229

Video Advertising Technical Review Viral 229

Both Sides of the Table

APRIL 26, 2016

The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example.

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

DECEMBER 5, 2012

The “edge” that this type of engagement gives them is a huge asset when channeled professionally. By anyone’s definition, that’s a complex enterprise! It’s only when we come together and engage in conversation that we raise new questions and think of possibilities at a collective level we would not have considered on our own.

Technical Review 279

Technical Review Agile Harvest Wiki 279

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. BSquared.media. Like this show?

Social Media 98

Social Media Conversion Media Artificial Inteligence 98

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. This thing crushed sign-up conversions. We re-ran tests.

Conversion 133

Conversion Technical Review Channel Engineer 133

YoungUpstarts

OCTOBER 4, 2015

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 31, 2014

But the one thing Google Analytics doesn’t know right out of the box is your business and the definition of a successful transaction or interaction on your website. You can even see that it’s the highest converting page in terms of volume of conversions. You know, like this home page! So how do we make that data more meaningful?

Analytics 134

Analytics Software Review eCommerce Conversion 134

Both Sides of the Table

MAY 10, 2018

The “sure, let’s continue the process” by definition are not yeses so the no’s rack up and the yeses stay stuck at zero. And once you can channel this energy from “almost have a term sheet” into a feeling of “act now or you’ll miss out” you can get those sitting on the fence to fall off the fence.

Term Sheet 232

Term Sheet France Technical Review Restful 232

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

So conversion rate percentage, of course it can always be higher and we’re doing a lot of stuff to make that higher, but it’s in line with other applications. Jason: Yeah, one percent conversion rate is pretty normal. I’ve had some very good conversations with a large insurance company. Jason: Okay. Edwin: Yes.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Where Are The Leaks In Your Conversion Funnel? The key to extra-large conversion is tracking your conversion funnel. the conversion).

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). We've gotten our conversion rate up.

Design 151

Design Software Review Technical Review Mobile 151

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. Here’s how Nextiny ’s channel appears on their website: Users can customize the look of a channel (e.g.

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! Now I can quite literally follow the path to every conversion.

Analytics 145

Analytics Sierra Leone Channel Conversion 145

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

We been managing the field by plan more than 75 enterprise customers and channel partners. Each one starts from a different place and a different definition of that. Q: Enterprise by definition is settled law. And I think you need to disabuse yourself from the on-line media definition of success for a start-up.

Widget 204

Widget Cofounder Technical Review Software Review 204

Duct Tape Marketing

MAY 24, 2023

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

Social Media 95

Social Media Media B2B B2C 95

Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. No respected ecommerce entity can live without a hard core focus on acquisition strategies that are powered by out-of-sights from Assisted Conversions data.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. Find agreement on a common definition. Assign content & channels for each experience. Identify your channels. previous conversations, facebook, intercom…). Email & ads are the 2 big communication channels. Serve as a channel of knowledge.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

MAY 11, 2022

500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. Was there meaningful conversion that occurred?

Metrics 95

Metrics Marketing Software Review Cofounder 95

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." Identify gaps in our content/engagement/channel strategy on the web, 2. micro-conversion). You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels? So what is all that solving for?

Framework 164

Framework Marketing Metrics Audience 164

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. You’ve got to diversify your marketing channels and tactics. Test marketing campaigns across multiple channels to gain a wide range of information quickly. Be sure that you maintain consistent brand identity across all marketing channels. Launch targeted online ads.

Lean 91

Lean Small Business Software Review Marketing 91

Occam's Razor

OCTOBER 21, 2013

You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. From there, jump to my personal favorite report in MCF, Assisted Conversions.

Search 156

Search SEO Analytics Engineer 156

The Next Web

JANUARY 24, 2014

A scattered and inconsistent presence over too many channels is a waste of your time. It’s hard to dismiss any single channel until you have tested it thoroughly, but if your team is of a limited size you may have to do that in the early days. The same content rarely works across all channels. Focus on a few good communities.

Social Media 127

Social Media Channel Technical Review Media 127

Hearpreneur

JANUARY 20, 2021

Marketing and public relations trends will most definitely move towards diversifying the image and representation of brands and businesses. 18- Conversational marketing. I believe conversational marketing is the most exciting trend we’ll be seeing this year and in the years to come. Photo Credit: Assaf Kostiner.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. In contrast, companies ignore a huge part of the post-purchase funnel that doesn’t require expensive advertising, and it’s definitely hampering their growth.

Metrics 132

Metrics Campaign Channel Advertising 132