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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120
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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. Twitter is the new CRM (customer relationship management) channel. It’s almost like they’ve been given the right to wiretap our conversations and know what we’re telling our friens about them.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Research the top digital channels for your business today. There is no one best channel for all businesses. Resist the urge to try the latest “hot new channel,” just because all your friends are talking about it. Now is the time to integrate and solidify your brand across all the channels and platforms you have selected.

Marketing 240
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

They were a marketing agency that just kind of said, oh, well, what do you want us to do this quarter? ? So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. We thought there has to be a way to really elevate the conversation within our industry.

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How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Digital marketing is all about telling memorable stories with your brand, establishing a voice, and visuals with engaging icons, colors, patterns, and movement. Content that doesn’t connect doesn’t fit.

Marketing 120
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120