Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

OCTOBER 24, 2016

And is moving the company into augmented reality and conversational AI. While they’ll likely never regain the market dominance they had in the 20 th century, (their business model continues to be extremely profitable) Nadella likely saved Microsoft from irrelevance.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

YoungUpstarts

NOVEMBER 7, 2016

Popular offline approaches include: Distributing physical leaflets. Word-of-mouth marketing can also be highly beneficial for your business. Direct marketing methods promote quality customer service. Physical marketing materials properly channelled will help you to build a steady customer base. Interaction.

Marketing 124

Marketing Advertising Distribution Reputation 124

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Micro-conversions FTW! Shopbop: (Luxury) Ecommerce and Branding Done Right! I love this.

Web 165

Web Design Marketing Security 165

Up and Running

FEBRUARY 23, 2016

Learning to do market research is that step you really can’t skip, because while it certainly helps if you know what you want to grow, you’re still going to need to know who is going to buy your products, where you’re going to sell them, and how you’re going to do this, all while taking competitors into consideration.

Colorado 60

Colorado Southern California Business Plan Oregon 60