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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. And is moving the company into augmented reality and conversational AI.

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

These misses weren’t in some tangential markets – missing search, mobile and the cloud were directly where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile and cloud. And is moving the company into augmented reality and conversational AI.

Azure 120
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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? There is no one best channel for all businesses.

Marketing 240
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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. Twitter is the new CRM (customer relationship management) channel. It’s almost like they’ve been given the right to wiretap our conversations and know what we’re telling our friens about them.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120
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How To Make Better Business Decisions Using Google Analytics

Up and Running

This is extremely useful information because if you are getting what you consider to be high numbers of visitors, but you have a low conversion rate (visitors complete actions), there could be issues with your website. User acquisition data is fundamental to maximizing your return on investment for marketing. Device targeting.

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[Review] Uprising

YoungUpstarts

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Start in places where conversations are already happening. Activate word of mouth with PR, social media, and content placement.