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How To Make Better Business Decisions Using Google Analytics

Up and Running

This is extremely useful information because if you are getting what you consider to be high numbers of visitors, but you have a low conversion rate (visitors complete actions), there could be issues with your website. With that information, you can program to publish new content such as a blog post when it is most likely to be read.

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Ecommerce Email Marketing: How to Increase Conversions

ConversionXL

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. How important is email marketing for ecommerce? So what’s the truth about the state of email marketing in ecommerce? via Marketing Optimization Podcast).

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Airbnbs (move) quieted a lot of conversations," Shapiro says. To find out more, read the FAQ and Conversation Guidelines. . .

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Entrepreneurs are Everywhere show No. 5: Daniella Yacobovsky and Jane Moritz

Steve Blank

That was the message from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. If you can’t hear the clip, click here.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Here’s how. Get a free burger!

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

Generating revenue via email marketing requires strategy. Once you perfect the strategy, conversions will soar. How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? Direct Marketing vs. Transactional: Which Is Best? Eastern on Tuesday.

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Transcript of How to Integrate Chat Into Your Marketing

Duct Tape Marketing

I think the marketers will abuse any channel that they get their hands on. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. So text marketing. So we started with that.