Channel Conversion Direct Marketing SEO 
Up and Running
SEPTEMBER 13, 2021
This is extremely useful information because if you are getting what you consider to be high numbers of visitors, but you have a low conversion rate (visitors complete actions), there could be issues with your website. User acquisition data is fundamental to maximizing your return on investment for marketing. SEO optimization.
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?
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Duct Tape Marketing
MAY 9, 2017
But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. So there’s certainly — I think in terms of SEO, it’s absolutely a discipline within SEO that is gaining — gaining prominence. What’s your take on that?
ReadWriteStart
NOVEMBER 12, 2010
We discussed marketing, advertising and direct marketing agencies as being the best channel partners for him. One very interesting point in the conversation was when Taha said he was surprised that job/career is the most popular category so far. A larger subscriber base is needed to get better vendors to sign up.
Occam's Razor
SEPTEMBER 19, 2011
With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?
Occam's Razor
JANUARY 28, 2013
Security Choice: The Power of Conversion Through Transparency. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Micro-conversions FTW! Security Choice: The Power of Conversion Through Transparency.
Women Entrepreneurs Can
JANUARY 19, 2021
Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Get Social.
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