Startup Professionals Musings

JANUARY 18, 2014

Leverage your customer conversations to predict and validate your business model. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Do real tests with real pricing to see if customers will pay you, without being pushed.

Entrepreneur 283

Entrepreneur Startup Angel Investor Technical Review 283

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

The Startup Magazine

JUNE 15, 2023

With content automation capabilities, businesses can efficiently produce and distribute content aligned with their board-level objectives. This centralization improves content discoverability, eliminates duplication, and enables efficient content reuse across multiple channels.

Software Review 158

Software Review Software Small Business Social Media 158

YoungUpstarts

OCTOBER 25, 2020

There is practically no other distribution channel that drives engagement and builds customer relations better than email marketing. For example, to Amazon, email marketing is not just another marketing channel. With more than 2.5 billion users, this list is virtually endless. It’s key to the overall customer experience.

Email 232

Email Sales Marketing Campaign 232

Startup Professionals Musings

MAY 15, 2019

Leverage your customer conversations to predict and validate your business model. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Do real tests with real pricing to see if customers will pay you, without being pushed.

Startup 245

Startup Angel Investor Technical Review Incubator 245

VC Cafe

MARCH 16, 2025

Digiday reported conversations with media executives, with one publisher seeing a more than 50% decline in its search referral traffic since AI Overviews rolled out last year. Conversational commerce is rising with AI chatbots and voice assistants becoming integral to customer journeys. Personalisation is increasing across the board.

Technical Review 78

Technical Review B2C Generative AI IPO 78

YoungUpstarts

AUGUST 28, 2020

Ecommerce marketing is a strategy that ultimately helps you push conversions. This creates another conversion method rather than relying on customers to visit your bio to click through to the store. Choosing a specialist in eCommerce is a great way to gain better conversions in a fast and effective way. Utilize email marketing.

eCommerce 264

eCommerce Sales Software Review Social Media 264

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

The Next Web

DECEMBER 4, 2013

Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Blogger outreach services streamline connecting with the blogs driving the conversation you’re joining. Then, you can tactfully insert yourself into the conversation.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

Duct Tape Marketing

SEPTEMBER 26, 2024

We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. What can we do?

Software Review 79

Software Review Security Distribution IP 79

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. and not only the means but also the correct methods to distribute in order to maximize exposure.

B2B 153

B2B Marketing Distribution Curation 153

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. Consequently, email automation can help you distribute your campaigns on the basis of time and various action triggered events such as signing up for your mailing list or abandoning your cart coming from your subscriber base.

Email 167

Email Campaign Revenue HTML 167

Occam's Razor

JANUARY 2, 2013

Great landing pages equals more customers enticed to engage plus higher conversions plus higher (AdWords) quality score. Macro + Micro Conversions. Macro + Micro Conversions. Macro + Micro Conversions. Macro + Micro Conversions. Macro + Micro Conversions. Macro + Micro Conversions. Magnificent.

Analytics 160

Analytics Search Campaign eCommerce 160

YoungUpstarts

JUNE 4, 2017

People will expect the have the same level of service and consistent experience regardless of which channel they are using. For example, if they have already shared some information via email, they will expect to be able to continue the conversation through telephone without having to repeat the information.

Sri Lanka 160

Sri Lanka Customer Mauritius Finder 160

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. It seems like businesses who focus on finding their repeatable and scalable sales model first get to revenue more quickly and the funding conversation becomes much easier.

Lean 263

Lean Silicon Valley Startup RSS 263

ReadWriteStart

JULY 7, 2021

Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

FEBRUARY 3, 2022

New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Building new revenue streams in an untapped channel, like content marketing or email marketing. Some of those channels might include: Acquisition. New customer segments. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

MAY 12, 2017

Leverage your customer conversations to predict and validate your business model. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Do real tests with real pricing to see if customers will pay you, without being pushed.

Startup 161

Startup Angel Investor Technical Review Incubator 161

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Before running your first experiment, take these three steps: define your growth model, map the customer journey , and prioritize your channels.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

OCTOBER 30, 2020

Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. Our customer INGLOT Cosmetics Canada is a great example of creating an omnichannel network that extends not only to all online channels but also to their in-store experience.

eCommerce 152

eCommerce Sales Software Review Canada 152

ConversionXL

AUGUST 5, 2021

Understanding this allows you to find new ways to embed this tool into the customer journey, such as: Providing a better experience interacting with the chatbot itself (better copy, conversation paths, etc.) Marketing requires a multi-channel approach. Conversion & retention. Optimizing your operational workflows.

Software Review 143

Software Review Technical Review San Diego Retention 143

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. site visits).

B2B 131

B2B Marketing Analytics Campaign 131

ReadWriteStart

JANUARY 25, 2020

You can easily integrate this portal with different social media channels. Marketing Channels. Businesses can also mix up channels of marketing for their brands. With so many distribution channels available, it can be confusing to know which method works best with which product.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

VC Cafe

JUNE 18, 2012

Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. With 100% commitment to the digital world – Craze is using the latest technologies and constantly developing new methods (some patent pending) for selling and distributing music and videos.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Ensure content is relevant to your conversion funnel. Experiment with new and emerging platforms and channels.

Advertising 131

Advertising Cost Customer PR 131

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. In other words, they are facing conditions of extreme uncertainty, just like startups.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 1, 2020

Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. RFM distribution. A typical ecommerce growth formula looks like this: T x CR x AOV = G.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

OCTOBER 7, 2022

Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. Which marketing channels are performing best? Use conversion rate optimization to improve the shopping experience.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices).

Analytics 125

Analytics Channel Metrics Web 125

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Above, the average order value and sales conversion rate equally impact total sales growth.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 10, 2020

Distribution framework. The traditional funnel emphasizes owned platforms as hosting gated content helps track leads and conversions. The team experimented with different thumbnails, title lengths, and CTAs to subscribe to the company channel and watch the next video. Are you optimizing for reach, engagement, or CTR?

Agile 139

Agile Social Media Audience Software Review 139

View from Seed

JANUARY 31, 2024

Similarly, conversations about generative AI very quickly move into speculation about the jobs that will be transformed or eliminated, the skills that future children will or won’t have to learn, and perhaps even the nature of work itself. Is there a means of efficient distribution amidst the noise? How defensible are these businesses?

Web 168

Web Generative AI Houston Distribution 168

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Where Are The Leaks In Your Conversion Funnel? The key to extra-large conversion is tracking your conversion funnel. the conversion).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

VC Cafe

MARCH 1, 2024

What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation. Eliminating middlemen in healthcare – from using AI to automate repetitive human jobs to exploring new and better business models for providing care.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176