YoungUpstarts

JULY 23, 2012

Serial entrepreneur and billionaire Lynda Resnick’s book “ Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business ” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. Image source. image source ).

Ruby 159

Ruby Fiji America Dilution 159

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. If we are getting so much better at getting traffic, how come our conversion rate is essentially flat?

Metrics 148

Metrics Analytics Channel eCommerce 148

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The great thing about this strategy is you already have a conversion mechanism. I just added more advertising until I combined multiple channels of income and generated some good return that way. Improve conversions. Just do some basic conversion improvement. 1% conversion rate to produce that kind of income.

Technical Review 73

Technical Review Software Review Prospectus Audience 73