Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

JANUARY 30, 2013

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Real money behind numbers.

Social Media 134

Social Media Sales Media Social Network 134

ConversionXL

AUGUST 24, 2015

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” However, what really matters is the ease of the redemption process and the rewards available. The contest increased trial engagement by 54% and conversion rates by 15%. Why Gamify Customer Retention?

Retention 48

Retention Customer Software Review Technical Review 48

crowdSPRING Blog

JULY 8, 2012

Which, BTW, is a phenomenal rate of redemption in the universe of online marketing.). Related posts: Lean Marketing Tips: Hyperlocal Marketing Channels. It’s like finding the prize in the box of crackerjacks and I probably redeem 25-50% f the offers they send. Target and segment. Recognize the risk. Photo: bby.

Campaign 94

Campaign Lean Email Marketing 94

Duct Tape Marketing

OCTOBER 27, 2017

You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. 5 reasons why you should combine texting with other offline marketing channels. As a marketer, you want to get the most out of all the channels available to you. Increase options and redemptions.

Marketing 60

Marketing Redemption Channel SMS 60

Occam's Razor

DECEMBER 9, 2013

The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website. It is a part of multi-channel analytics chapter. Not in step three.

Analytics 165

Analytics Marketing Channel Metrics 165