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More than 75 marketplace founders and investors attended the event – coming from as far as SouthAfrica and Nova Scotia. Since it was part of the Version One marketplace meetup, we geared the conversation toward marketplace companies , but many points apply to software/SaaS startups as well.
This simple hypothesis: The true value of a metric (bounce rate, conversion rate, time on site etc) for dimensions with small participants will be imprecise. So if there was one visit from SouthAfrica its actual bounce rate reported in the tool is not a precise reflection of what the true value might be. Put another way.
However, despite being helpful in improving conversions, surveys say only about 22% of businesses are satisfied with their conversion rates. Does using navigation pages hurt conversions? There goes your conversion. This is, of course, for many reasons. Alarming, yes. Is it really a big deal?
Live video is without a doubt one of the hottest channels right now. Aids.gov used Facebook Live to stream their International Aids Conference in SouthAfrica. Diminishing returns through core channels. Split test this element of social proof to see how it affects conversions. Both during and after the fact.
The product has been implemented successfully in SouthAfrica and the name Lumkani was chosen because it has meaning in both countries. Ever since then, SXSW resurfaces in so many of my conversations. Once the production and distribution channels are set, and you have a well-managed inventory, we call it a launch.
However, surveys say only about 22% of businesses are satisfied with their conversion rates. Allow visitors to share the landing page via social media channels. The navigation link would take the visitor away from the conversion goal and you can’t really know whether they’re going to come back to the page or not.
written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sean Malone In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. Where do we start?
At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! Now I can quite literally follow the path to every conversion.
Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here. LivePerson. AnalyzeWords.
Click on Tastemade – one of my favorite channels. I have met people on Snapchat and moved the conversation to email and even phone. I’ve chatted with several from Israel, Ghana, SouthAfrica, New Zealand – you name it. Here you’ll see the professional and curated content.
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