Remove Channel Remove Conversion Remove South Africa
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Growth strategies for marketplaces: key takeaways from a fireside chat on growth

Version One Ventures

More than 75 marketplace founders and investors attended the event – coming from as far as South Africa and Nova Scotia. Since it was part of the Version One marketplace meetup, we geared the conversation toward marketplace companies , but many points apply to software/SaaS startups as well.

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End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

Occam's Razor

This simple hypothesis: The true value of a metric (bounce rate, conversion rate, time on site etc) for dimensions with small participants will be imprecise. So if there was one visit from South Africa its actual bounce rate reported in the tool is not a precise reflection of what the true value might be. Put another way.

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Should You Use Navigation on Landing Pages?

ConversionXL

However, despite being helpful in improving conversions, surveys say only about 22% of businesses are satisfied with their conversion rates. Does using navigation pages hurt conversions? There goes your conversion. This is, of course, for many reasons. Alarming, yes. Is it really a big deal?

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How to Use Events for Evergreen Content Creation

Duct Tape Marketing

Live video is without a doubt one of the hottest channels right now. Aids.gov used Facebook Live to stream their International Aids Conference in South Africa. Diminishing returns through core channels. Split test this element of social proof to see how it affects conversions. Both during and after the fact.

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SXSW Startups: GoTech Puts Out Fires

Austin Startup

The product has been implemented successfully in South Africa and the name Lumkani was chosen because it has meaning in both countries. Ever since then, SXSW resurfaces in so many of my conversations. Once the production and distribution channels are set, and you have a well-managed inventory, we call it a launch.

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Should You Use Navigation on Landing Pages? A Data-Driven Consideration

ConversionXL

However, surveys say only about 22% of businesses are satisfied with their conversion rates. Allow visitors to share the landing page via social media channels. The navigation link would take the visitor away from the conversion goal and you can’t really know whether they’re going to come back to the page or not.

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Are DMs the new Cold Calls?

Duct Tape Marketing

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Sean Malone In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. Where do we start?