Channel Conversion Viral 
SoCal CTO
AUGUST 4, 2011
But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? There's just too much variation. Other types of users?
SoCal CTO
AUGUST 4, 2011
But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Any other kind of viral outreach? There's just too much variation. Other types of users?
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Both Sides of the Table
JANUARY 11, 2014
In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. ” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.”
TechEmpower
JULY 24, 2023
The conversations are interesting and varied because they’re about new, exciting, different things. The innovator/developer relationship needs to be a conversation. What channels will you use (e.g., Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks?
TechEmpower
JULY 31, 2023
Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation.
Steve Blank
SEPTEMBER 22, 2011
Use Skype or Google+ Hangouts for team conversations. Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Emphasis should be on the discovery done for that weeks assigned canvas component (channel, customer, revenue model) but include other things you learned about the business model.
Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. to $1.10) and you can focus on improving conversion (i.e. lowering $1.50
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