Channel Cost Customer 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media.
Startup Professionals Musings
APRIL 14, 2021
Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. All of these tend to override cost and usability.
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Startup Professionals Musings
JANUARY 30, 2021
Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Test your channel and support strategy.
The Startup Magazine
JULY 24, 2024
Understanding the cost of order fulfillment is important for any Amazon seller aiming to maximize profits. Several key factors influence these costs, with product type, size, and weight being the primary determinants. You can explore Amazon ecommerce fulfillment services to improve customer satisfaction and streamline operations.
Both Sides of the Table
MAY 1, 2014
The second is that the retailers were constrained by their high costs of local real estate and service staff relative to the costs of centralized warehouses where goods could be stacked high, sorted by robots, managed by RFIDs and then shipped via overnight to eager, cost-conscious customers across the US.
Startup Professionals Musings
OCTOBER 30, 2020
I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution. Collaborate with customers to tune your solution.
Startup Professionals Musings
DECEMBER 13, 2019
It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. The problem is that more SKUs dramatically increases complexity and cost, when you can least afford it. Buy too much inventory too soon to get unit costs down. Use multiple small orders at first.
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