Duct Tape Marketing

AUGUST 22, 2024

This approach ensures that every tactic and channel contributes to the company’s long-term goals. It's your personality, it's your message strategy that is really going to allow you to not only differentiate, but have a prospective client say, wait a minute, you're talking about me. No shocker there. Alright, optimizing growth.

Leadership 88

Leadership Technical Review Retention Campaign 88

Up and Running

DECEMBER 6, 2021

Considering the cost of professional copywriting services, it’s no wonder why a lot of small business owners try to avoid this step by doing the writing themselves. If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. Common small business marketing mistakes to avoid.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

OCTOBER 7, 2021

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. The rapid skimming strategy involves launching your product at a high price with high promotional costs. The idea is to recover gross profits while keeping marketing costs low.

Product 142

Product Marketing Software Review Social Media 142

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. In the future, the channel fee will, perhaps, go down.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Startup Professionals Musings

JUNE 28, 2014

Yet true product differentiation in the eye of the customer is rarely achieved. According to a survey by Bain & Company a while back, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 255

Differentiation Product Social Media Reputation 255

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? Deciding on your price can feel more like an art than a science, but there are some basic rules that you should follow: Your pricing should cover your costs.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 7- Differente from the competition Photo Credit: Chris Gerbig The key to success for a new e-commerce business owner would be to find something that differentiates from the competition.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

YoungUpstarts

AUGUST 9, 2012

After all, the price at which profits disappear isn’t just the wholesale cost — you must also take into account the many individual expenses your business incurs. Or, ‘Considering all of our costs, I don’t think we can sell it for less than this.’ Wholesale is the cost of the merchandise, not the cost of the sale.

Sales 190

Sales .Net Cost Advertising 190

The Startup Magazine

MAY 27, 2024

Consider the costs associated with acquiring or building a storage facility, purchasing security systems, marketing expenses, and ongoing operational costs. Incorporate costs for storage units, climate control options, and vehicle storage areas, including RV storage.

Security 130

Security Operations Finance Advertising 130

YoungUpstarts

OCTOBER 23, 2016

There’s increasingly an omni-channel approach to purchasing. Their popularity has prompted some social networking “stars” – including bloggers and YouTube favorites – to cash in by accepting advertising on their channels or selling their own products online(9). Omni-Channel Retailing. Market to Fit Each Channel.

Small Business 100

Small Business Asia Channel Technical Review 100

Duct Tape Marketing

DECEMBER 4, 2024

Generative AI Revolutionizes Creative Production AI tools like DALL·E, Pictory, and Canva’s Firefly are streamlining content creation, making high-quality graphics and videos faster and more cost-effective to produce. so brands that really want to differentiate today, are going to focus on trust or increasing trust, increasing loyalty.

Generative AI 80

Generative AI Marketing Campaign Differentiation 80

VC Cafe

MARCH 1, 2024

Small fine-tuned models as an alternative to giant generic ones – when finely tuned with appropriate data, smaller, specialised LLMs can yield comparable results at a fraction of the cost. Artificial Intelligence – Scaling global intelligence and redefining work: AI training costs should continue to fall 75% per year.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Professionals Musings

SEPTEMBER 28, 2015

Customers buy solutions with value that's quantifiable to them today, meaning value which, compared to existing offerings, is half the cost or offers twice the productivity. Too many competitors or a product with minimal differentiation makes a startup risky. Physical products often require access to existing distribution channels.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Perform a competitive analysis to determine how you’ll differentiate.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

DECEMBER 16, 2011

Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. The good news is you don’t need to necessarily invest in high cost camera work or production. Instead you can use a good webcam or video on your phone and edit with low cost software yourself.

Video 75

Video Differentiation Web Development Mobile 75

YoungUpstarts

JANUARY 31, 2018

For the last 15 years, Bo Zou, who works and lives in Toronto, has been developing and executing experience strategy and design through all digital channels for companies like HeathWallace in Asia, and Crispin Porter + Bogusky in Canada, along with his own experience design studio in Toronto.

United Kingdom 113

United Kingdom Technical Review Design Operations 113

ConversionXL

MARCH 20, 2019

G2 Crowd confirms that it’s a high-cost option. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. The high price tag self-selects Demandbase customers. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Startup Professionals Musings

DECEMBER 16, 2019

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 310

Differentiation Product Social Media Reputation 310

Startup Professionals Musings

SEPTEMBER 19, 2022

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 308

Differentiation Social Media Reputation Cost 308

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

JANUARY 31, 2018

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 159

Differentiation Customer Social Media Reputation 159

ConversionXL

SEPTEMBER 1, 2020

Inside an organization there are only cost centers. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. Use your email list and social media channels to highlight specific products based on your ICP.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 55

Cost Marketing Audience Media 55

Both Sides of the Table

DECEMBER 5, 2010

might have been a lot less differentiated. I’ve written extensively on the topic , but in a nutshell it is: an RSS reader, a chat room, instant messaging, a marketing channel, a customer service department and increasingly a data mine. This is an awesome trend and will further lower the cost of startup development.

Social Network 318

Social Network Networking Internet Technical Review 318

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

YoungUpstarts

FEBRUARY 13, 2019

Even if you don’t invest in such a service, you might want to try reaching out multiple times, on different days of the week and via different channels — phone, text, and email — to reach a customer who has canceled. And you might be a little generous about getting them to re-up if your variable costs are low.

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Personalization is the ultimate differentiation.

Restful 336

Restful Differentiation Social Media Dilution 336

ReadWriteStart

JANUARY 16, 2020

Another reason is that garage startups kick off their projects with just a few people in the bundle, and there’s no differentiation between positions. If you need to provide a complete picture of technology-centered business conduct, it will cost you time and patience to find out whether the candidate is the right CTO for your big goals.

Fractional CTO 85

Fractional CTO CTO CTO Hire Part-Time VPE 85

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). As with large images or GIFs, videos add to the amount of data it costs customers to engage with your email.

Email 118

Email Media Audio Software Review 118

The Startup Magazine

JUNE 14, 2019

So, below is a list of steps you should undertake that ensure that your money is adequately channeled into your trade. If you have been self-employed, you probably have had episodes where you cannot clearly differentiate between work and personal finances or time. 1. Set obvious parameters.

Balance Sheet 144

Balance Sheet Limited Liability Company Bootstrapping Startup 144

Duct Tape Marketing

OCTOBER 26, 2022

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. Because the business is oh this is a cost center, this is, you know, talking to my customers, it's expensive. It kind of makes sense, right?

SMS 99

SMS Technical Review Channel Cofounder 99

ConversionXL

MARCH 28, 2019

One of the most successful stories for a Product Hunt launch is Robinhood , a cost-free and commission-free brokerage app that facilitates investments without additional costs for every closed deal. You need people to come and test it, review it, and publish their comments on Product Hunt and other channels.

Campaign 127

Campaign Product Technical Review Social Media 127