Steve Blank

MARCH 4, 2014

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. They measure their success on metrics that reflect success in execution, and they reward execution.

IRR 335

IRR Startup Business Model Agile 335

Up and Running

SEPTEMBER 7, 2016

We also personally work on our chat channel at least twice a week. An “At the Beach” option now provides that pause button at a negligible cost, which has not only stopped churn, but put it into reverse gear, all while reducing customer hassle! We don’t have any traditional metrics in our customer support team.

Customer 60

Customer Retention Startup Metrics 60

Startup Professionals Musings

JULY 29, 2016

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process. Aggressively enter new markets and sales channels. Growth requires market innovation as well as product.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. And what of the product development team? Our cost to acquire a customer on AdWords was only a few cents.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Metrics for your demand generation funnel. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Steve Blank

MARCH 11, 2015

And worse, even if someone does manage to start something new, our management structure has so many financial, legal and HR hurdles that every initiative needs to match our existing business financial metrics, processes and procedures. They’ve learned the best distribution channel to get the product from their company to the customer.

Widget 120

Widget Lean Business Model Metrics 120

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Cost to execute the test. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Cost to execute the test. Each channel has its own advantages, trade-offs, and idiosyncrasies.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

NOVEMBER 7, 2008

We spent weeks working on this new product, racing the clock so it would be done in time for the real presidential debates. We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Just load them all in and choose a low cost-per-click. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

JANUARY 19, 2009

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. I want to talk specifics, and when you come right down to it, most technology startups dont have a very interesting cost structure.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

YoungUpstarts

APRIL 25, 2016

Increase your On-Time Delivery (OTD) metric by 1 percent. If this exercise is successful, make it a regular innovation channel and solicit, evaluate, and implement more solutions to today’s business issues. It’s easy to be intimidated if you believe you must constantly come up with big, market-disrupting inventions.

.Net 100

.Net Employee Metrics Channel 100

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Professionals Musings

OCTOBER 12, 2010

It’s human nature to prioritize the metrics that get measured, so the simple act of keeping track is often enough to have a significant positive impact. Products: You obviously can’t create value without a viable product (or service) to sell. Detail isn’t important; tracking your progress is.

Intellectual Property 223

Intellectual Property .Net Valuation Distribution 223

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. If it costs $0.10

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.

Customer Development 223

Customer Development Developer Customer Silicon Valley 223

ConversionXL

AUGUST 30, 2018

It slows product development. It costs money. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. In many organizations, user research creates friction. It has no clear ROI. Image source ).

Design 111

Design Framework Product Development Technical Review 111

Up and Running

MAY 23, 2016

The software was sold based on installation cost running on local servers for enterprises—which was very, very expensive. In the tactics section, list your sales channels and describe how you will be selling your products. Another great way to test your idea is to create a minimum viable product, or MVP. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Brandanew

APRIL 25, 2016

Find your focus channels. Depending on the audience you’re targeting focus on channels that will convert. Poor quality will break trust and create higher costs later. Don’t fall for every vanity metric out there. Remember your time = cost. Remember, your time is cost too. Hire external writers.

Marketing 100

Marketing Curation Channel Small Business 100

Startup Lessons Learned

SEPTEMBER 19, 2009

In my presentation this morning, I emphasized three key areas: reducing the personal cost of failure for entrepreneurs, innovation-friendly legal reforms, and access to the digital means of production (slides from my White House presentation are available at the end of this post). Startup Lessons Learned - the Conference (April 23.

San Francisco 150

San Francisco Founder DC Washington 150

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

JANUARY 11, 2009

Starting with Facebook s developer program, social networks are all jumping on the apps bandwagon. Those apps are generating even more page views, making it quite affordable to buy application installs (which is a cost-per-action ad that requires the user to install the app before the action is considered complete).

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. All of these are about the product being badass. Edwin: I know.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Know what the success metrics are for the launch. Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Product 2. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

YoungUpstarts

FEBRUARY 11, 2019

Easy does it: The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organization — sharing information and providing value for customer service, sales, product development, management, operations and more. Today’s best SMB-focused CRMs capture metrics more effectively than ever before.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Why vanity metrics are dangerous What is Lean about the Lean Startup?

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

DECEMBER 11, 2018

Whether you’re executing a quick n’ dirty one-off promotion or a full-fledged multi-channel strategy, here are three strategies for creating marketing campaigns that stand out. Ensuring that design is present during product development and has a seat at the table when business or technology teams establish limiting parameters.

Campaign 134

Campaign Marketing Design Differentiation 134

ConversionXL

MARCH 28, 2019

Product Hunt is a community-based website that allows makers and marketers to launch their products or services and get in touch with their first real users. The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. What were their numbers?

Campaign 127

Campaign Product Technical Review Social Media 127

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 154

Metrics Analytics Search Channel 154

Startup Lessons Learned

NOVEMBER 22, 2008

Because the book is chock-full of examples of how to do this in older industries, I will focus on my experience integrating NPS into an online service, although it should be noted that it works equally well if your primary contact with customers is through a different channel, such as the telephone. is usually asked on a 0-10 point scale.

.Net 158

.Net Operations San Francisco Lean 158

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. They’d built a range of products that completely solved the problem—but they couldn’t reach their potential customers. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms.

Mobile 90

Mobile Web Social Media Software Review 90

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Then they noticed that they’d been cannibalizing other channels—people converting as referrals were leads already acquired from other channels. It costs money to learn.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Seeing Both Sides

JANUARY 13, 2015

People: founder-run and trying to recruit amazing technical talent (the product development team is a huge priority at this stage) and integrate a few senior managers to help prepare the company for scale - which leads to cultural clashes and communication challenges. Financing: holy crap - we are running out of money in 6 months!

Mezzanine 20

Mezzanine IPO Finance Business Model 20

Startup Lessons Learned

FEBRUARY 12, 2009

In the world of startups, this is like trying to sell a product to a very demanding customer who needs to see a lot of features before buying. Resegmented market (low cost variety). Heres a situation where you offer to do the job for 1/10th the cost. In fact, you cant go through traditional channels at all.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89