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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Are You Selling Solutions Through The Right Channel?

Startup Professionals Musings

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).

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Ways To Drive More Sales To Your eCommerce Website

YoungUpstarts

The goal of every online store owner is to make sales, but as you know, it is not just a case of hitting the publish button and seeing the dollars roll in. To answer some of your questions about general eCommerce marketing and why it is useful, we have several ways to drive more sales that take the stress out of trying to find your customers.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. Don’t forget to address the risks and cost of doing nothing.

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How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

5 proven business tips for increasing eCommerce sales. All I asked — What is your best advice for online businesses to get sales? For your eCommerce business, one of the best ways to generate sales is by creating an immersive experience that always sends a relevant message to your customers. Let’s get started!

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Dig into your sales data too. Use content advertising to fight rising costs. Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. The other option is to partner with a PR agency.

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9 Success Principles To Propel Your Next New Venture

Startup Professionals Musings

Get support from credible industry groups and partners. Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Minimize one-time sales in your business model. Take advantage of low-cost modern tools and automation.

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