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Beyond the Lemonade Stand: How to Teach High School Students Lean Startups

Steve Blank

We realized that past K-12 Entrepreneurial classes taught students “the lemonade stand” version of how to start a company: 1) come up with an idea, 2) execute the idea, 3) do the accounting (revenue, costs, etc.). Sharks, in turn, argued with one another and even attempted to form syndication in one instance.

Lean 335
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5 Free Platforms Entrepreneurs Should Be Using To Manage And Streamline Their Business

YoungUpstarts

While the free version does have limitations (supports only one user and five social profiles) its ability to allow you to manage your basic social media channels such as Facebook, Twitter, LinkedIn, etc in an easy-to-use manner is great. The development of a professional Android or iOS app can run from $1,000 up to a six figure sum.

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When The Mobile Evolution Turns To Revolution

YoungUpstarts

Point-and-click interfaces like the one Intuit developed for web-building or Blogger created for publishing have paved the way for mobile app development for all, making it possible for small business to get involved in something that previously was left to developers and now at an affordable cost.

Mobile 160
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 151
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Fifteen Personal Finance Tips For Making Sure You Are Better Off Four Years From Now

YoungUpstarts

This is especially true considering the escalating cost of higher education. What you might do is find a less expensive grocery store where you consistently shop, or trim your cable bill by cutting extraneous movie channels you rarely watch. Get informed about changes in healthcare costs. Hang up on high tech costs.

Finance 157
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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. Publishers, or Content Producers, can pay a Cost-per-Click to have their ads appear beside editorial content on Mashable, People, CNN, ESPN, Fortune, Hearst, The Washington Post, Time Inc.,