Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

SEPTEMBER 5, 2023

My solution is centered on organizing data/metrics/methodologies into a ladder of awesomeness (which solves for #3). Level 1 (Yellow): At the minimum, focus on these metrics. Level 2 (Green): These metrics/methods get you to learn actually useful things. Channel Marketing (3rd parties to take your products to market) 4.

Analytics 78

Analytics Marketing Metrics Channel 78

Duct Tape Marketing

FEBRUARY 10, 2022

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. You can spend on as a risk without putting you outside of the metric. I appreciate it.

CPA 70

CPA Technical Review Revenue Forecast 70

ConversionXL

AUGUST 5, 2013

In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. 2 Filing by CPA. A metrics company! You have to maintain the scent.

Advertising 111

Advertising Bulgaria UAE Matching 111

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 162

Channel Analytics Campaign Conversion 162

The Startup Magazine

NOVEMBER 25, 2019

The best tools aren’t only powerful but efficient, as they let you filter through data based on traffic sources, channels, verticals, campaigns, or custom Smart Tags. You’ll be able to better segment key metrics like COGS, eCPA, Churn Rate and more to better understand the history of your business.

eCommerce 135

eCommerce Analytics Security Churn Rate 135

Up and Running

JULY 31, 2015

” “What about tactics that match strategy?” ” So they see how they match. Your tactics are the specifics of pricing, and channels, and what you’re delivering, what’s on your menu. You don’t have to be CPA or MBA. ” They’ll say, “Absolutely.”

Lean 60

Lean Business Plan Forecast Software Review 60