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They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. They know there’s pay-to-play stuff.
entity formation, lending, finding the right CPA, etc. Alex Smereczniak (20:56.122) I'm glad you brought that up because it's one of the reasons we started this is a lot of folks that have gone through, you brokers, other channels don't realize they're being presented only brands that have agreed to pay to play in the background.
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