Mike Michalowicz

DECEMBER 29, 2014

a CFO for Oakwood Property Company, and a staff accountant for Cameron Gulley, CPA. You can find out more about Kim and Bookkeeper Girl on Facebook, LinkedIn, Google Plus, and many other social media channels. Press Inquiries – Melissa Cox, PR for Bookkeeper Girl | 469-288-2084 | melissa@ACLARUSme.com. Amsberry, P.C.,

CPA 148

CPA Dallas Texas Green 148

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

YoungUpstarts

MAY 17, 2017

Here are some hacks you could use in your favour in this case: Creating a countdown timer on your website and social media channels. The next thing that you need to target here are referrals from news agencies, PR firms etc. CPC and CPA of social media ads. Here’s how Kano leveraged this opportunity on TechCrunch. Web traffic.

Marketing 133

Marketing Social Media B2C B2B 133

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40

Equity Silicon Valley Cofounder PR 40

Up and Running

FEBRUARY 9, 2015

Those of you that have had the opportunity to go to college, I am quite sure that you probably know someone who is a CPA and someone who is a lawyer and you want to add those two people to this kitchen cabinet as well because you need professional advice. I love Indiegogo.

Social Media 60

Social Media Small Business Software Review Technical Review 60