Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. It is good for a little SEO.

Metrics 157

Metrics Marketing Analytics Channel 157

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. Customers tend to evaluate their options on several channels before buying.

Social Media 145

Social Media Audience Media Marketing 145

Up and Running

JULY 31, 2015

Tactics are going to be pricing, conversion strategies, SEO, launches, features and benefits. Your tactics are the specifics of pricing, and channels, and what you’re delivering, what’s on your menu. You don’t have to be CPA or MBA. Peter: That’s interesting. You’re working on reviews, etc.

Lean 60

Lean Business Plan Forecast Software Review 60

Occam's Razor

SEPTEMBER 5, 2023

If you are a TMAI Premium subscriber, or become one , you can also get the solution for additional Marketing initiatives – including Growth (Email, SEO, Referral, In-App Promos, Product Integrations), Events, Content Publishing, and Public Relations. Channel Marketing (3rd parties to take your products to market) 4. 1 above.)

Analytics 78

Analytics Marketing Metrics Channel 78

Startup Lessons Learned

SEPTEMBER 22, 2008

The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors. To the extent that you have good word-of-mouth, activation or retention, these factors tend to drive down your CPA or drive up your LTV, and so are nice bonuses.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

DECEMBER 9, 2013

From step five on you were likely already delivering some multi-channel value for your company. Now in step eight , we really kick things up multiple notches when it comes to creating a truly fantastic multi-channel (or the flavor of the month, omni-channel) execution engine. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Transformify

MAY 28, 2018

Candidates are sourced through various channels – job boards, staffing agencies, head hunters, referrals, etc. What about the ‘’creative’’ titles that emerged in the tech industry in the last decade including ‘’ SEO guru’’, ‘’QA ninja’’ and the like?

Artificial Inteligence 40

Artificial Inteligence Algorithm Technical Review Salary 40

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning. … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA.

Metrics 153

Metrics Web Analytics CPA 153

Up and Running

MARCH 14, 2017

The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Startup validation tactic 2: Social media surveys. Collect qualitative data wherever possible.

Business Plan 94

Business Plan PPC Lean Campaign 94

Duct Tape Marketing

FEBRUARY 24, 2022

12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] So that you're not just another financial advisor or CPA or attorney. Um, what makes a book sort of a significant tool or significant channel maybe over and above? Michael DeLon (12:42): Yeah.

Differentiation 100

Differentiation Audio Programming Non-Compete 100