ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

Both Sides of the Table

JANUARY 26, 2010

You can always tell during this discussion whether the entrepreneur has logged into their products, talked to their customers, read all the news stories and gotten all of the back channel info on the competition. When the CEO of an early-stage startup tells me that they plan to hire a COO I’m usually not interested in the next meeting.

Entrepreneur 286

Entrepreneur CTO Hire Cofounder Early Stage 286

Both Sides of the Table

APRIL 23, 2017

If, on the other hand, you did the first meeting on your own you could ping that VC and tell them, “my CTO is going to be around next week and I’d love to get the chance for her to meet you because we’ve just launched this one big new innovation that I think is well worth your seeing — whether you end up investing in us our not.”

Burn Rate 238

Burn Rate Term Sheet CTO Hire Fractional CTO 238

David Teten

JUNE 6, 2011

Previously CTO, Goldman Sachs. Adrian Kunzle, Head of Firmwide Engineering & Architecture (CTO), JP Morgan Chase. “Everyone is bringing them in nowadays” BROWN: Mobile is a delivery channel for capability. LYONS: How do you grow the customer relationship thru these channels? Introductory remarks.

Fractional CTO 122

Fractional CTO CTO CTO Hire Azure 122

Version One Ventures

JUNE 13, 2013

On one end of the spectrum, many start-ups think that great products sell themselves, while the other camp argues that it’s the channel and monetization that define a company’s success. Sales is more of an execution game, meaning a start-up can hire senior executives to shape and refine the sales and distribution strategy.

Sales 144

Sales Product CTO Hire Sales Cycle 144

The Startup Magazine

AUGUST 28, 2019

In addition, the founder Darin Oliver, also took in Kim Lumbard, the Blockdraw’s current CTO. Will they accept an open-source state channel? Most companies use advanced channels on blockchains. These channels will struggle to gain acceptance among regulators and mainstream operators. But why isn’t this happening?

Open Source 95

Open Source CTO Hire Fractional CTO Algorithm 95

Startup Lessons Learned

OCTOBER 4, 2008

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics. Your "startup-lessons-learned" are very valuable.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Hearpreneur

MAY 15, 2019

We will be hiring people with mental and physical disabilities in the near future. I build social media platforms, help procure contracts, assist with infrastructure and more. After spending thousands of dollars on different treatments and countless products, I finally found what works for me and shared it on my YouTube channel.

Fractional CTO 122

Fractional CTO Entrepreneur CTO Hire LLC 122

Rob Go

SEPTEMBER 3, 2012

link] – Not a meetup, but a great mentorship program started by serial CTO Sean Lindsay. Barrington Coffee – Fort Point Channel. Scaling Companies To Watch (ie: probably hiring). Dataxu - Demand Side Platform for Real Time Ad Buying. Just hired Yahoo’s VP Media Sales. My personal favorite, but no wifi.

Boston 72

Boston Community CTO Hire Cofounder 72

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Should you do that at all?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Startup Lessons Learned

SEPTEMBER 7, 2008

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). I do have faith that, whatever situation you find yourself in, you can always find ways to increase the speed of iteration.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Duct Tape Marketing

OCTOBER 31, 2024

John Jantsch (00:16): What you just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them. I wonder how many intros have that in with his high school friend, Amir Glot, who is now the CTO in 2008.

Web 73

Web Design Fractional CTO CTO Hire 73

Sophia Perl of Wisdom

NOVEMBER 9, 2010

What key hires do you need? The business model for residential solar panel company: contract with customer, local rebates, and tax benefits. Presenters: Sarah Allen (Co-Founder & CTO, Mightyverse) and Paul Lundahl (Creative Director, Mightyverse). Some good investor questions: What is your barrier to entry?

CTO Hire 49

CTO Hire Cofounder Fractional CTO San Francisco 49

Cracking the Code

MARCH 24, 2015

gathered at the event. It is not very polished but was designed for a fast read.

API 48

API Fractional CTO CTO Hire San Francisco 48

Sophia Perl of Wisdom

NOVEMBER 9, 2010

What key hires do you need? The business model for residential solar panel company: contract with customer, local rebates, and tax benefits. Presenters: Sarah Allen (Co-Founder & CTO, Mightyverse) and Paul Lundahl (Creative Director, Mightyverse). Some good investor questions: What is your barrier to entry?

CTO Hire 40

CTO Hire Cofounder Fractional CTO San Francisco 40

Duct Tape Marketing

DECEMBER 14, 2017

He started Stackify to solve the biggest challenge he had as the CTO of VinSolutions, so Matt, thanks for joining me. I was that hired gun in some senses. How do we get it out to market, and we read a book, and I remember it was called, it was about traction channels, and there was like 18 different traction channels.

Kansas City 61

Kansas City CTO Hire Las Vegas Software Developers 61

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Hearpreneur

JULY 8, 2017

I am the co-founder and CTO of the digital health care company incentaHEALTH. Social Media: As time on Facebook, Pinterest, Instagram sadly displaces time spent face-to-face with our friends, we’re going to see these social media platforms become channels to deliver care and support healthy behavior change.

Technical Review 52

Technical Review Fractional CTO CTO CTO Hire 52

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Usually, this is via storefronts, online, or via distributors. The business model.

Software Review 74

Software Review Software Delaware Forecast 74

www.entrepreneur.com

SEPTEMBER 22, 2011

However, your partner could just as easily have argued that her sweat equity is worth $250,000 since that's what a prototype would have cost you to make had you hired a prototype development firm. This is the typical way that a founder determines sweat equity: foregone wages. How to Speak ‘IRS’ Language During an Audit. Entrepreneur.com.

Sweat Equity 55

Sweat Equity Equity Fractional CTO CTO 55

Hippoland

OCTOBER 9, 2016

This is one of my favorite startup presentations of all time by Mike Cassidy on going fast. Demonstrate that you can pull the trigger on things quickly — whether it be getting customers, hiring / firing employees, or product development. And convey this in your pitch.

Seed Stage 48

Seed Stage CTO Hire Email Later Stage 48

Austin Startup

MARCH 7, 2018

SXSW Panel: Elevating Blacks in Tech Rodney Sampson (@rodneysampson) | Twitter Mark Mathewson Managing VP & CTO Small Business & Canada Technology Capital One Mark is immensely passionate about diversity, especially in the technology industry. As the third U.S.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

Steve Blank

APRIL 23, 2014

In response, venture capital firms like Sequoia and Andreessen/Horowitz are hiring new partners just to work with their portfolio companies and match them to corporations. A business model is all the parts of a strategy necessary to deliver a product to a customer and make money from it.

Acquisition 334

Acquisition Intellectual Property Silicon Valley Startup 334

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Beware the new hire who has "extensive experience" in startups or big companies - using a different growth driver.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Next Web

SEPTEMBER 24, 2013

At the time, RIM was the dominant smartphone company and Livingston settled into a “process-heavy” job within the company, where he worked tirelessly all hours. “By At the end of my four-month term, they brought me on part-time to run a team that built out a system around the software I’d developed at night.”.

Entrepreneur 167

Entrepreneur CTO Hire Startup Mobile 167

This is going to be BIG.

MAY 19, 2010

That's why hiring at the stage that our companies tend to be at is a unique proposition.one that can seriously create or destroy a ton of value. Because this is so important to our companies, we've been spending a lot of time trying to figure out how we can add more value on this front. That's the way a lot of this stuff goes.

CTO Hire 99

CTO Hire Hiring Portfolio Early Stage 99

www.quora.com

JANUARY 16, 2011

Smart teams understand quickly that all three skills are essential - if you can't recognize the need, you won't be able to hire for it or value it. Add Comment • Dec 7, 2010 View All 2 Comments Cannot add comment at this time. Colin Hayhurst , CTO co-founder then CEO of start-up b. The former focussed on biz.

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51

Duct Tape Marketing

AUGUST 14, 2024

With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. And we're like, well, we know how to hire on board and train sales teams.

Technical Review 93

Technical Review Software Review Sales Cloud 93

ConversionXL

OCTOBER 4, 2018

Increasingly powerful systems cracked open the door for real-time predictive analytics. A world of real-time predictions. For some, the age of “real-time” predictive analytics is here. A simple predictive analysis is your arrival time in Waze. which segment, test, or personalization a user is most likely to respond to.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Duct Tape Marketing

SEPTEMBER 5, 2019

It’s part of the product.” Jono Bacon: Because the companies that tend to fail in this is they hire a community manager and that community manager essentially acts as like an ambassador to the community. That’ll be another marketing channel for us.” They answer a question. We really appreciate it.

Community 73

Community Social Media Africa Kansas City 73

www.chubbybrain.com

SEPTEMBER 28, 2011

The negativity either impacted investment funding (venture capital fell off a cliff in 2009) or the customers they were targeted as was the case for Untitled Partners who were building a platform for fractional art ownership. Dwelling or being married to a bad idea is not a good way to allocate resources. 3 – Not the right team.

Cofounder 89

Cofounder Startup Technical Cofounder CTO Hire 89

ConversionXL

JANUARY 17, 2017

LawnStarter is one such company, so we sat down with their CTO, Jonas Weigert , to learn about how they experiment across their product and communication and how they deal with optimization as a company. As LawnStarter’s CTO, he heads their technical efforts, which includes experimentation across their product and communications.

Algorithm 48

Algorithm CTO Hire Distribution Engineer 48

Startup Lessons Learned

MAY 25, 2021

So, and then the second thing is like, occasionally, a lot of people would assume I'm a technical, like CTO of a company. If you become their primary customer acquisition channel, you can now use your influence with the front door of the healthcare system to create a more democratized marketplace for the rest of the healthcare.

Silicon Valley 60

Silicon Valley Turkey Los Angeles California 60

techcrunch.com

OCTOBER 23, 2010

Inevitably, the excuses begin: I need to hire people to build the product. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like. Like I said, forget everything else and just get your product out the door.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84