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Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics. Your "startup-lessons-learned" are very valuable.
There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.
In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. If you don’t yet have a team yet, list the roles you need to hire for. Usually, this is via storefronts, online, or via distributors.
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Smart teams understand quickly that all three skills are essential - if you can't recognize the need, you won't be able to hire for it or value it. are just emerging for business people (customerdevelopment, business model generation,). Colin Hayhurst , CTO co-founder then CEO of start-up b.
Inevitably, the excuses begin: I need to hire people to build the product. I don’t know any developers. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like. I need money for the servers.
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