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Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics. Your "startup-lessons-learned" are very valuable.
In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes productdevelopment in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.
There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.
In the tactics section, list your sales channels and describe how you will be selling your products. If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. This is the simplest version of your product minus the frills and frosting.
This is one of my favorite startup presentations of all time by Mike Cassidy on going fast. Demonstrate that you can pull the trigger on things quickly — whether it be getting customers, hiring / firing employees, or productdevelopment. And convey this in your pitch.
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Smart teams understand quickly that all three skills are essential - if you can't recognize the need, you won't be able to hire for it or value it. Distribution/sales guy-Has an awesome understanding of the industry and product and can sell the vision and problem you are solving to investors, users, and potential partners. (he
LawnStarter is one such company, so we sat down with their CTO, Jonas Weigert , to learn about how they experiment across their product and communication and how they deal with optimization as a company. They also experiment frequently with their own product’s functionality. Introducing Jonas Weigert and LawnStarter.
But six months in, you’re gonna cry when you see someone else put out that same product you’re pitching me right now. Like I said, forget everything else and just get your product out the door. Inevitably, the excuses begin: I need to hire people to build the product. I don’t know any developers. No phone system.
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