Brandanew

APRIL 25, 2016

Find your focus channels. Depending on the audience you’re targeting focus on channels that will convert. Curate content. Here’s your guide to content curation. Don’t fall for every vanity metric out there. Hire external writers. I’ve written about this topic previously.

Marketing 100

Marketing Curation Channel Small Business 100

The Next Web

DECEMBER 12, 2013

Communities are incredibly hard to create and curate so they cannot simply be bolted on. In the early days of e-commerce, sales were typically the most important metric for success. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. You can do this by tracking metrics and user behavior. Conversion rate per channel.

Customer 140

Customer Marketing Social Media CPA 140

VC Cafe

MARCH 1, 2024

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM teams then began curating content and tagging it by use case, industry, and persona. ABM isn’t a quick and easy win. ABM doesn’t stop at lead generation or new opportunities.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. But, ultimately, it generates paying customers—and that’s the only metric that really matters. It created powerful network effects. The company’s early articles were rarely discovered through search.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. With this data, you can move away from the “post everything we publish” Facebook strategy & instead try to curate high performing content based on previous post performance.

Software Review 116

Software Review PPC Analytics Search 116

Startup Professionals Musings

AUGUST 18, 2013

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 256

Social Media Media Product Conversion Ratio 256

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. With this data, you can move away from the “post everything we publish” Facebook strategy and instead curate high-performing content based on past performance. Image source ). website reviews; 5.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

JULY 27, 2012

They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

Cracking the Code

MARCH 24, 2015

Successful on your platform but not sticking to guidelines, can also affect the rest of your customers - you need to help developers become more successful - can you outsource support in an authentic way?

API 48

API Fractional CTO CTO Hire San Francisco 48

Duct Tape Marketing

JULY 7, 2017

Serial entrepreneur John Rampton, meanwhile, suggests that content marketing represents a strategy , laser-focused on specific goals and guided by metrics. That is, only 20% of your time should be spent on actual content creation (writing and editing, for example) versus promotion via various channels such as social media or email outreach.

Marketing 71

Marketing Social Media Curation Audience 71

Duct Tape Marketing

JANUARY 4, 2024

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material?

Revenue 96

Revenue Advertising Email ChatGPT 96

Up and Running

NOVEMBER 10, 2015

I have been able to curate a list of free online courses, videos, webinars, and other useful resources that should give you the confidence boost to get out there and get started. The sales channels you will use to reach your target customers. The problem you are solving. Your solution to the problem (your product or service).

Curation 60

Curation Lean Software Review Finder 60

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. But marketers today still struggle with tapping into the potential that exists in content marketing.

Marketing 162

Marketing Curation B2C Audience 162

Women Entrepreneurs Can

MARCH 13, 2024

This information allows restaurants to curate unique offers that speak directly to each guest’s needs and create a unique experience. Promote your loyalty program on all your channels – including social media, email, and in-restaurant.

Programming 52

Programming Retention Software Review Social Media 52

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] Do you see those as approaches that will, you know, be with us, you know, for a long time because it's very curated content? 11:10] What are some ways for monetizing newsletters? [14:58] Russell Henneberry (04:00): Yeah, absolutely.

ChatGPT 99

ChatGPT Advertising Email Viral 99

Startup Professionals Musings

APRIL 1, 2017

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Duct Tape Marketing

AUGUST 23, 2023

I think one of the most important things is there's a lot of focus on metrics, and I think metrics is important, but we get caught up in these sort of acronyms and these buzzwords, but really it's all about asking the right questions, right? It's as simple as that, and that is what metrics are to me. So that is the third thing.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Up and Running

FEBRUARY 15, 2021

To do this, take a look at your main marketing channels. If your website currently serves as your only digital marketing presence, do some research into which other channels may benefit your brand. Understanding what stage your audience is at and what their expectations are can help you better curate your messaging.

Marketing 149

Marketing Social Media Channel SEO 149

ConversionXL

MAY 14, 2019

The first step to set up YouTube Ads is to create a YouTube channel. Sign in to YouTube with your Google Account, then click on “My channel.”. If you don’t already have a channel, you’ll be prompted to create one. Once you click “Create Channel,” you can start uploading your video ads. How to set up YouTube Ads.

Campaign 133

Campaign Audience Channel Metrics 133

Brandanew

JUNE 11, 2015

Some metrics you may want to check could be: a) your bounce rate; b) time spent on the site. All these metrics can be identified on Google analytics, so ensure that you’re creating content and designing it keeping consumer behavior in mind. Only share your content on every channel reduces trust with the community.

Marketing 100

Marketing Startup Social Media Curation 100

Brandanew

JUNE 8, 2015

The wrong metrics for Content Marketing: Number of Twitter followers, Facebook followers is not useless. But the most important aspect is: choosing and prioritizing platforms and channels that give you more business. You need to have a clear idea of why you’re investing in a Content Marketing Strategy.

Marketing 100

Marketing Social Media Curation Metrics 100

Brandanew

NOVEMBER 18, 2016

So it’s only natural that brands have started to prioritize this marketing channel, giving it an important role in their marketing campaigns. Based on an Augure study , 69% of marketers seem to agree with this statement, saying that influencer marketing an effective marketing channel. Influencer Marketing Challenges to Look Out For.

Marketing 100

Marketing Finder Campaign Channel 100

Up and Running

APRIL 2, 2019

The real trouble comes when Facebook is your main (or only) channel for reaching your audience. The trap springs when you use social media—a channel you don’t own—as your sole means of reaching your audience. You can then reach them via more personalized channels and easily add any other data points you collect.

Social Media 102

Social Media Customer Algorithm Channel 102

View from Seed

MARCH 10, 2015

Second, we thought about curation. Bleacher Report and Team Stream were always built on the idea of curating information and the best sports stories from across the web. NVV: What key metrics did you track to make sure you were heading in the right direction? Our advantage was that we were source agnostic.

Mobile 120

Mobile San Francisco Curation Seed Stage 120

ConversionXL

MARCH 25, 2013

Realistically, a visitor coming from social media channel won’t stay long because the switch from fast paced social media vs long form content is too jarring. Most importantly, curate a list of links that are the contextually relevant to the section of site you’re commenting on. Liked my comment on ConversionXL?”. Enter RebelMouse.

Conversion 126

Conversion Affiliate Social Media Social Network 126

A Crowded Space

NOVEMBER 24, 2014

With LinkedIn plus the 5-star feedback system of nearly every marketplace, individual reputation is now well understood and well-curated marketplaces can build a similar reputation for quality. . The number of full-timers is an essential metric. I would argue far easier than traditional channels.

Reputation 106

Reputation Curation Demand Syndicate 106

ConversionXL

MAY 20, 2020

It looks like Google’s attempt to curate great content beyond the traditional ranking factors. It focuses on monitoring conversion funnels across various channels and devices. You can point the tool to important conversion metrics, and it shows which steps leak traffic or where you could shorten the conversion path.

SEO 148

SEO Search Video Mobile 148

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. You typically have to have the more directive leadership style, versus curating things from the bottom up, in order to move quickly.

Founder 36

Founder Conversion Technical Review Cash Position 36

This is going to be BIG.

JUNE 15, 2015

In other words, do you "do marketing" or do you "help seed and Series A backed companies test and optimize their marketing content, deploy it across multiple channels, and analyze the customer acquisition analytics to create a plan to scale future marketing budgets?" Do other people know what you do?

Curation 60

Curation Acquisition Analytics Portfolio 60

SoCal CTO

JUNE 9, 2010

Dan McKinley and Wil Stuckey from the Etsy Curation team here. The Curation Team. Klout Puts Metrics Into Social Media Management - Tim Berry's Blog - Planning Startups Stories , May 21, 2010 I really like klout.com for three good reasons: 1.) MongoDB at Etsy - Code as Craft , May 19, 2010 Hi! Well, half of it. Where Do You Fit?

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Duct Tape Marketing

AUGUST 17, 2017

If you aren’t, you can use search engines to find what experts are already sharing, and curate the best available strategies into a coherent piece of content. Now that you’ve got your content masterpiece, you need to consider two important questions: Which channel should you publish your content on?

Social Media 75

Social Media Syndicate Syndication Matching 75

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Social media metrics such as likes, follows, shares and impressions. And today, it really is an art form.

Demand 67

Demand B2B Curation SEO 67

Brandanew

JANUARY 8, 2016

This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster. Are you reaching the right audience? Who is looking at your content? Tool 8: KeyHole.

Analytics 100

Analytics Social Media Marketing Media 100