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What Is a SWOT Analysis?

Up and Running

This article is part of our “ Business Planning Guide “ —a curated list of our articles that will help you with the planning process! Strengths and weaknesses are internal to the company (think: reputation, patents, location). Conducting a SWOT analysis of your business is a lot more fun than it sounds.

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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. Do also develop documents for listening, channels, resources, and content.

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Shopify Guide — Here’s How to Become an Expert

ReadWriteStart

Shopify has curated a marketplace for digital marketers, agencies, developers, and freelancers where they can connect with online merchants and provide their services for those looking to hire someone to build their Shopify store. The portfolio should have a gallery of past projects, a description of the projects, and contact information.

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Important Branding Lessons From The Top 5 Retailers In The US

YoungUpstarts

But, the biggest box store hasn’t always had a flawless reputation. Amazon – Develop a consistent, reliable multi-channel brand. Make it easy to communicate with your business through various channels. Maintain a consistent brand voice and user experience across all channels. Let’s get started. What You Can Do.

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5 myths about the marketplace that mobile strategies busted

The Next Web

Communities are incredibly hard to create and curate so they cannot simply be bolted on. Multiple currencies, beyond money, are at work nowadays: reputation capital, value of time, karma and goodwill, to name a few. Myth #2: You can bolt on community, once the commerce engine is going.

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[Review] Optimize

YoungUpstarts

Create + Curate Customer-Centric Content. Things to consider here include targeting customers at a specific point of their life cycle, identifying current content gaps, coming up with an editorial calendar and publishing schedule, and promoting the content on different channels. b) Create, Curate and Optimize Content.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”