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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

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Methods To Improve Your Website Content

YoungUpstarts

Curate Content. Of course you most certainly shouldn’t plagiarize; curation doesn’t entail this at all. Using the most-trafficked social networks, you can place snippets of your content on Facebook, tags on Instagram or even turn an article into a video for YouTube. It’s an investment that will definitely pay off.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). asymmetry, real-time, curated RSS / link-sharing]. Except that MySpace didn’t handle images or video well.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). We need to know which users have authority are therefore driving the highest conversions by category of ad and which channels drive clicks. was the 2-way web.

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Top 29 Startup Posts May 2010

SoCal CTO

The video is only 16 minutes long and it is well worth the time. Dan McKinley and Wil Stuckey from the Etsy Curation team here. The Curation Team. Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. It's a great talk. It's a great talk.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. Do also develop documents for listening, channels, resources, and content.