Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It's pretty hard because somebody comes to an event, they may pass on your details to somebody else on the team who goes and downloads a white paper. (18:39):

Community 68

Community Kuwait Cofounder Bootstrapping 68

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. I keep a list of my best work curated. ” (P.S.

Email 54

Email Software Review Software Campaign 54

Up and Running

MAY 21, 2014

And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” And what are your suggestions on how somebody figures out what the best social channel is for their business? Twitter Giveaway].

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

DECEMBER 13, 2011

Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. We’ve talked about mobile as a marketing channel for years, but it seemed it wasn’t happening. Apps in content-curation tools like Storify provide relevant context for content.

Small Business 78

Small Business Social Bookmarking Social Media Social Network 78

Duct Tape Marketing

SEPTEMBER 11, 2018

Understanding what it was that grabbed a stranger’s attention can allow you to bolster your relationship with those who already interact with your brand or who happen upon it via inbound channels. Send them a free white paper and ask them to sign up for your bi-weekly newsletter that’s filled with valuable content.

Marketing 71

Marketing Social Media Campaign Curation 71

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. Conversion rate per channel. Measure the success of the channel (e.g., Consideration.

Customer 140

Customer Marketing Social Media CPA 140

Duct Tape Marketing

APRIL 5, 2017

It pretty much powers every channel. Hey Joe, I need you to write a white paper. And the reason for that is everyone’s already curating the content. I mean as we started talking you know it was fashionable five/six years ago to talk about content as king and I talk about it as content is air now.

Email 47

Email Search Engineer Curation 47

The Next Web

NOVEMBER 30, 2013

Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content. Social media as a marketing channel is extremely beneficial to extend the reach of your content and gain valuable feedback as to what content works for your audience.

Marketing 156

Marketing Social Media Audience Channel 156