Channel Customer Development Demo 
Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is more challengine than it appears, and method of insulation is supporting varied input channels.
Steve Blank
MAY 11, 2009
But Apple had planned to announce and demo QuickTime without a way to get video into the Mac. Something Profound Engineering gave us a demo of the prototype board and software and asked, “Do you guys think we can sell a few of these boards?” We must have made them play the demo twenty times. My first IPO at Convergent.
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Steve Blank
JULY 24, 2012
And along with that first customer hypothesis I had the brilliant hypothesis that my channel partner should be Onyx. Do you have it your demo room showing it to potential customers?” Filed under: Customer Development , E.piphany , Marketing. So I called on my friends at Onyx and got on a plane to Seattle.
Steve Blank
MARCH 11, 2016
If you’ve read any of my previous posts, you know I believe that: a product is just a part of a startup, but understanding customers, channel, pricing, – the business model – is what turns a product into a business. Demo Days Versus Lesson Learned Presentations. Demo of final MVP. Pivot stories.
VC Cafe
SEPTEMBER 5, 2012
In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Customer Development Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200. Growth Hacking for Startups by Mattan Griffel. Quora – Growth Hacks.
Steve Blank
NOVEMBER 25, 2013
Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering.
Steve Blank
APRIL 7, 2020
The key principles of customer development are: There are no facts inside the building so get the heck outside. You can test your hypotheses with a series of experiments with potential customers. Rather than doing every demo of your MVP live, consider 1) recording it 2) highlighting the key points. Lessons Learned.
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