Steve Blank

SEPTEMBER 16, 2014

Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If Therefore the ideal medical device team might be a physician; engineer; operator; business development/financial analyst. Filed under: Customer Development.

Cofounder 335

Cofounder Founder Intellectual Property Business Model 335

Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.

Intellectual Property 290

Intellectual Property Lean IP Open Source 290

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is more challengine than it appears, and method of insulation is supporting varied input channels.

Silicon Valley 261

Silicon Valley Non-disclosure Agreement NDA Startup 261

Steve Blank

MARCH 11, 2010

Customer Discovery. Regulation and Intellectual Property. None of the students were domain experts in their areas, and each team had to figure out how to contact potential customers and channel partners. Yet every team did figure out how to conduct extensive out of building Customer Discovery. (By

Intellectual Property 264

Intellectual Property Business Model Customer Development Distribution 264

Steve Blank

AUGUST 5, 2010

Bayh-Dole allowed for private ownership of government funded intellectual property developed in universities while the Orphan Drug Act created incentives for developing drugs for disorders afflicting fewer than 200,000 Americans. Lean VC’s are expert in on-line distribution, Agile and Customer Development.

Lean 265

Lean Internet Silicon Valley Venture Capital 265

Steve Blank

MARCH 25, 2011

Week 3 of the class and our teams in our Stanford Lean LaunchPad class were hard at work using Customer Development to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition. Next week each team test their Customer Segment hypotheses (who are their customers/users/decision makers, etc.)

Cloud 238

Cloud Intellectual Property Lean Customer Development 238

Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 126

Vertical Silicon Valley RSS Marketing 126