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Innovation, Change and the Rest of Your Life

Steve Blank

When the product and channel are bits, adoption by 10’s and 100’s of millions and even billions of users can happen in years versus decades. Continuous innovation requires the imagination and courage to challenge the initial hypotheses of your current business model (channel, cost, customers, products, supply chain, etc.)

Restful 249
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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. But for the rest of us mortals whose eyes glaze over at the buzzwords, the questions are, “How do I get my great idea on the web?

Lean 334
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How To Find the Right Co-Founders?

Steve Blank

Activities” is where you define the most important things your company must do to make the rest of your business model work. Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If Filed under: Customer Development.

Cofounder 335
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. “We I wanted to understand how customers bought our products. Market messages to indirect sales channels are just like that.

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SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

They had this great architecture, and Apple had figured out to get movies into their own computers for a demo, but for the rest of us there was no physical device that allowed an average consumer to plug a video camera or VCR into and get video into a Mac. But the rest of the management team really skeptical. Little did we know.

Video 190
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. The Wedding Channel. Think YouTube vs. the rest.

Product 350