Steve Blank

MARCH 19, 2009

Now with a new infusion of $8 million dollars of venture capital, SuperMac had been resurrected from the dead and was attempting to restart. They sold their product through the computer retail channel, something I knew nothing about. They sold to a set of customers I knew nothing about.

Silicon Valley 170

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Steve Blank

JANUARY 21, 2016

And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern).

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SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. The Yin and Yang of Product and Engineering - A VC : Venture Capital and Technology , May 22, 2010 For a tech company, product and engineering are the heart and soul of the business.

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. End result? If they had done this, there would have been zero dollars in sales. .

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Steve Blank

FEBRUARY 10, 2016

Funding challenges and other issues founders face in the early days of starting up were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111.

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Silicon Valley Ohio Columbus Entrepreneur 120

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

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Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is more challengine than it appears, and method of insulation is supporting varied input channels.

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Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

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Steve Blank

AUGUST 5, 2010

Consumer Internet investing seems to have split off from traditional Venture Capital, and is creating a new category of VC’s: Lean VC’s. I think you can blame Customer and Agile Development for a small part of it. Electron-based Venture Capital. Here’s why.

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Steve Blank

FEBRUARY 16, 2012

When venture capital teamed up with technology entrepreneurs in the 1960’s they brought with them the canonical MBA planning tool – the business plan. This makes sense in a company where your customers, channel and competition are known. Business Plan vs. Business Model + Customer Development.

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Business Model Customer Development Utah Business Plan 270

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. are what make it a business, 2) business plans are fine for large companies where there is an existing market, existing product and existing customers.

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SoCal CTO

FEBRUARY 2, 2011

There's a lot out there around Customer Development - read Steve Blank : Entrepreneurship as a Science – The Business Model/Customer Development Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. is a requirement.

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Steve Blank

MAY 11, 2009

Since we had gotten out of the software business when we came out of Chapter 11 , and our sales channel didn’t know what to do with software, we licensed ReelTime to Adobe. But you probably never heard of ReelTime. You may know it by its final name. It was fun watching it happen.

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Steve Blank

MAY 22, 2009

Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows. You are correct all channels, web or otherwise, need to generate awareness and leads. What didn’t? Go to trade shows like it matters.

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Steve Blank

APRIL 2, 2009

press and use it to generate end user demand and then drive that demand into our sales channel. Getting B-52s through the Soviet Air Defense System Startup Ethics: Albatross or Essential? Reply SuperMac War Story 6: Building The Killer Team – Mission, Intent and Values « Steve Blank , on April 9, 2009 at 5:02 am Said: [.]

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Startup Lessons Learned

OCTOBER 4, 2008

He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.

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San Francisco Technical Cofounder Fractional CTO CTO 155

Up and Running

NOVEMBER 10, 2015

Your customer. The sales channels you will use to reach your target customers. It’s structured around a model that Steve has become famous for—the Customer Development Process. It’s particularly good if you’re interested in venture capital funding and angel investment. The problem you are solving.

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Steve Blank

JUNE 8, 2009

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

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Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. Customer Development This strategy of starting on faith, and quickly turning them into facts is the core of the Customer Development process. Employ customer development.

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

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Steve Blank

SEPTEMBER 30, 2015

That was the message from the latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111 Filed under: Customer Development.

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Steve Blank

APRIL 28, 2016

The show airs on SiriusXM Channel 111 (weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Before co-founding Biota Technology , he was an investor and entrepreneur-in-residence at Seed Capital , a investing in science-based innovation. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. .

Entrepreneur 120

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Steve Blank

APRIL 28, 2016

The show airs on SiriusXM Channel 111 (weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Before co-founding Biota Technology , he was an investor and entrepreneur-in-residence at Seed Capital , a investing in science-based innovation. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. .

Entrepreneur 120

Entrepreneur Cofounder Seed Capital Texas 120

Steve Blank

JULY 11, 2016

And, Pitch Johnson who was the chairman of the board at Boole & Babbage and a venture capitalist, took me around and introduced me to every venture capital firm in Silicon Valley at the time. I started working with startups and venture capitalists. Tune in Thursday at 1 pm PT, 4 pm ET on Sirius XM Channel 111. .

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Silicon Valley Entrepreneur Cofounder Customer Development 120

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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Steve Blank

AUGUST 20, 2009

Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. Me – “Have you used Company x’s product? Do you know have they distribute their product?

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Steve Blank

MAY 16, 2016

In companies this would be product line extensions, more efficient supply chain, new distribution channels. The OODA loops and the four steps of Customer Development and the Lean Methodology are rooted in the same “get of the building/get eyes out of your cockpit” and “speed and urgency” concepts.)

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Steve Blank

JULY 9, 2009

I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners. Don’t confuse your passion for your tools with why your customers will buy your product.

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ReadWriteStart

FEBRUARY 17, 2011

OrangeScape positions itself as an Application Platform As A Service (APaaS) provider, and has some marquee customers in India including Unilever, Citibank, Pfizer, AstraZeneca, and Sterlite. They will now be leveraging the 1M/1M-Persistent channel to go to market in the United States. Building new apps is also not as simple.

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Entrepreneur India Silicon Valley Massachusetts 114

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. venture capital. You might also get immediate access to channels that might have otherwise taken years to break into.

Software Review 74

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Steve Blank

JULY 2, 2009

To an entrepreneur, being asked to join a venture firm with an Entrepreneur-in-Residence title means you have been tapped on the shoulder by the VC gods. The CDROM content business in the early 1990’s was one of the many of the long line of venture capital fads. We understood none of this. More detail in future posts.

Silicon Valley 120

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Steve Blank

MARCH 19, 2009

I wanted to understand how customers bought our products. I knew we were selling through a multi-level indirect sales channel. That’s a mouthful to say that our sales people didn’t sell our products directly to a customer. Market messages to indirect sales channels are just like that. The result is usually hilarious.

Silicon Valley 213

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Eric Friedman

JUNE 16, 2016

Advisors: Expa will leverage its own advisor network for the breakfast series, announce the companies on our channels, and introduce folks who have interests. I sat with folks who never raised a dime of outside capital, and got their thoughts on the early days of their companies life.

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Steve Blank

MAY 7, 2009

I finally understood how valuable these contests can be for students in cities or countries without a venture capital or entrepreneurial infrastructure. And even if they did – customers don’t ask to see your business plan. to compete. I was simply confused about what a plan was for.

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Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. And since there was no Venture Capital in the 1950′s/’60′s where was the money coming from? I’ll stop channeling James Burke now. Why was it occurring here? to do that.

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