Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

Intellectual Property 290

Intellectual Property Lean IP Open Source 290

Steve Blank

JANUARY 22, 2014

Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. The cloud , open-source development tools and web 2.0 as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest.

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Early Stage Silicon Valley Oregon Technical Review 295

YoungUpstarts

SEPTEMBER 4, 2014

In today’s hypercompetitive, customer-driven business world, you need to look at new ways to make your business stand out. By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Improve the Customer Experience.

Customer 168

Customer PPC Software Review Finance 168

Steve Blank

FEBRUARY 11, 2010

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. The VC’s response? “Nah,

Burn Rate 252

Burn Rate Silicon Valley Marketing Boston 252

Steve Blank

JANUARY 2, 2014

Doctors, researchers and Principal Investigators in this class got out of the lab and hospital talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them. Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences.

Lean 250

Lean Algorithm Customer Development IP 250

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. And most startup code and features end up on the floor as customers never really wanted them.

Lean 263

Lean Silicon Valley Startup RSS 263

Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. I’ll stop channeling James Burke now.

Silicon Valley 302

Silicon Valley RSS San Francisco Technical Review 302

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Painful and invaluable” was her reply. Here’s how.

Marketing 318

Marketing Audience Technical Review PR 318

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: “I’d like to convince my boss so our company can be your first customer.”

Silicon Valley 261

Silicon Valley Non-disclosure Agreement NDA Startup 261

Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

Lean 307

Lean Business Model Customer Development Guinea 307

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Steve Blank

JULY 7, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Eric Ries , entrepreneur and author of the New York Times bestseller, The Lean Startup. Eric was the very first practitioner of my Customer Development methodology which became the core of the the Lean methodology. Taking My Class.

Lean 120

Lean Silicon Valley Technical Cofounder Channel 120

Steve Blank

DECEMBER 9, 2013

I pointed out that the “data” you gather in 10 weeks (talking to 100+ customers, partners, payers, etc.,) Now that you’ve gotten to know your potential channel and customers, regardless of how much money you’re going to make, will you enjoy working with these customers for the next 3 or 4 years? ——– 1.

Cofounder 330

Cofounder Technical Cofounder Liquidity Event Lean 330

A Smart Bear: Startups and Marketing for Geeks

MAY 17, 2010

After all: Tech support deals with insane customers. Tech support keeps angry customers at bay while having no power to effect change. If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales.

Technical Review 245

Technical Review Sales Turkey Software Review 245

Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. They sold to a set of customers I knew nothing about. After talking to its resellers and customers I realized that SuperMac was the only company that could be described as “fifth in a group of three.” Nothing I couldn’t fix.

Silicon Valley 170

Silicon Valley Software Review Technical Review RSS 170

Steve Blank

MARCH 19, 2009

Or offer some real insights into our customers? It wasn’t a lack of competence or skill in her job; it was just that as far as she was concerned, her job had no connection to the rest of marketing, our customers or our ultimate success as a company. “We Has anyone ever spoken to a customer?” An in-depth reseller survey?

Silicon Valley 213

Silicon Valley RSS Software Review Technical Review 213

Steve Blank

OCTOBER 25, 2010

It’s the combination of Business Model Design and Customer Development. Business Model Design Gets Dynamic, Customer Development Gets Strategic. One of the key tenets of Customer Development is that your business model is nothing more than a set of untested hypotheses. Business Model Design.

Customer Development 332

Customer Development Business Model Developer Customer 332

Steve Blank

JULY 24, 2012

I Know A Great Customer. And along with that first customer hypothesis I had the brilliant hypothesis that my channel partner should be Onyx. And along with that first customer hypothesis I had the brilliant hypothesis that my channel partner should be Onyx. A year later my co-founders and I had formed Epiphany.

Seattle 265

Seattle Cofounder Engineer Sales 265

Steve Blank

JULY 16, 2009

But underlying the company’s existence was a fundamental hypothesis we refused to see or test - customers would care if we did. Our potential customers didn’t seem to be calling for Hollywood stories, characters and narrative. Our customers wanted to kill, shoot or hunt for something. That’s OK, because we knew better.

Silicon Valley 223

Silicon Valley RSS Video San Diego 223

Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. Companies Run on Process.

Government 322

Government Technical Review Acquisition Metrics 322

Steve Blank

MAY 11, 2009

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. If we’re smart we’ll cross-sell them one of our other products.

Video 190

Video Silicon Valley RSS California 190

Both Sides of the Table

FEBRUARY 7, 2010

But I pointed out that he would be up against competitors that had spend years building relationships with the big financial services companies (as well as channel partners) and he was going to have to start from scratch. The exact same team had worked on 2 previous customer service startups (and 1 non-CS product). Another example.

San Diego 267

San Diego Entrepreneur Philadelphia Cloud 267

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

Customer Development 255

Customer Development Developer Customer Silicon Valley 255

Both Sides of the Table

MARCH 11, 2011

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. The Wedding Channel. Shopping.com. Commission Junction.

Product 350

Product Tuvalu Dilution Incubator 350

Steve Blank

MAY 6, 2015

Build a product, get it into the real world, measure customers’ reactions and behaviors, learn from this, and use what you’ve learned to build something better. Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development.

Lean 120

Lean Agile Business Model Customer Development 120

Steve Blank

APRIL 29, 2010

I’ve been teaching Customer Development at U.C. Berkeley was brave enough to let me write and teach a class on a subject that no one had ever heard of – Customer Development. Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.)

Customer Development 245

Customer Development Lean Developer Customer 245

Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

Steve Blank

MAY 18, 2009

Founding a company is a sheer act of will and tenacity in the face of immense skepticism from everyone – investors, customers, friends, etc. Next, you have to deal with the daily crisis of product development and acquiring early customers. And that’s just to get started. Let me know what you think.

Founder 312

Founder Silicon Valley RSS China 312

Steve Blank

OCTOBER 11, 2016

Brian Zuercher is the CEO and co-founder of Seen , a marketing software platform that is helping marketers tell the story of their brand and build relationships with their customers through consumer generated photos and videos. Filed under: Customer Development , SiriusXM Radio Show. Tune in Thursday, Oct.

Columbus 249

Columbus Entrepreneur Cofounder Ohio 249

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Even more serious, startups can have radically different cash needs. End result?

Customer Development 222

Customer Development Developer Customer Silicon Valley 222

Steve Blank

APRIL 2, 2009

The “strategy” of learning who SuperMac’s customers were, what solutions they needed and what our repositioning would be was a three month effort. it was the speed of the applications that customers were using to get their work done. So I was going to give our customers metrics neither they or anyone else had ever seen before.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

The Next Web

DECEMBER 30, 2012

How to Build a Startup (EP245) by Steve Blank: You’ll learn the key steps of the Customer Development process. How to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger. Codecademy.

Artificial Inteligence 156

Artificial Inteligence Founder Private Equity Ruby 156

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. But the computer retail channel was a large part of our sales.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Reminder: What’s the Point of Talking to Customers ?

Customer 422

Customer Business Model Restful Video 422

Steve Blank

JANUARY 21, 2016

You must also understand the value the product provides customers (along with the rest of your business model.). And going for crowdfunding before you do customer discovery with customers can lock you into the wrong idea too early. Yore launching to the customers you’ve already discovered and validated your ideas. . …

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120