ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

The Next Web

DECEMBER 4, 2013

Locate your core customers, and prioritize your efforts to reach them where they are. Choose at least a network or two that match your business’ current scale in addition to starting aspirational presences on obvious services like Facebook and Twitter. Find where people discuss what you do – and voice the problems you solve.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

APRIL 3, 2016

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Viral marketing costs real money, and your support staff and hosting systems cost even more. Dreams may motivate your team, but customers expect real solutions.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

Startup Professionals Musings

APRIL 1, 2015

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Viral marketing costs real money, and your support staff and hosting systems cost even more. Dreams may motivate your team, but customers expect real solutions.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Look at your customer data. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. The same video content likely works well in other channels. Several versions of a video, for example, might target a segment of your customer base or be part of an account-based marketing strategy.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Match with competitor prices and market demographics.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Match with competitor prices and market demographics.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

ConversionXL

FEBRUARY 12, 2019

Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. The temporal tipping point signals a customer’s motivation for buying.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JANUARY 31, 2014

Conduct surveys & interviews to understand your customer’s pain points. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. Do This: Really get to know your market.

Analytics 134

Analytics Video Matching Conversion 134

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

NOVEMBER 28, 2022

TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform. By installing the TikTok Pixel on its website, Nolan Bros was also able to create a custom audience to retarget users who had browsed a product page in the past 180 days but not converted.

Customer 102

Customer Viral Audience Campaign 102

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. Google AdWords.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. Google AdWords.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. photo credit: 123rf.com. Google AdWords.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Steve Blank

FEBRUARY 12, 2015

It typically takes multiple iterations and pivots to find product/market fit – the match between what you’re building and who will buy it. Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders.

Startup 120

Startup Lean Venture Capital Advisory Board 120

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Employees are now powerful customers, not just their managers! Popular Media: the key to viral marketing. Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

mashable.com

OCTOBER 27, 2010

Topics are divided into IT, marketing, sales, finance, customer service, operations and human resources sections, which makes it easy to search for the latest discussions on your interest area. Simply fill out a profile about yourself and your goals, and then search the mentor profiles that match your needs. What will you find here?

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

Brandanew

FEBRUARY 17, 2016

Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. The same principle also applies for any kind of online content targeted at potential customers. You must have seen those viral “what happens next will blow your mind” links.

Viral 100

Viral B2B Audience Social Network 100

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Match with competitor prices and market demographics.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

View from Seed

AUGUST 30, 2016

Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem. Next-Gen Networking.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

Retention 106

Retention Artificial Inteligence Channel Email 106

Cracking the Code

DECEMBER 2, 2006

and so I think its a very, very big bet“ - Steve Ballmer, CEO, Microsoft Indeed, the opportunity is large: with 11m+ SMBs in the US only spending more than $300B in IT.but so far nobody managed to "crack the code" and current sales model are facing diminishing returns: (1) HT companies have little insights in their SMB customers (e.g.,

Software Review 48

Software Review Technical Review Europe Software 48

ConversionXL

JANUARY 18, 2022

When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. It’s what builds shortcuts to your solution in your customers’ minds when it comes time to decide which is right for them. Brand recall goes a step further.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? other stores/brands).

Design 151

Design Software Review Technical Review Mobile 151

Duct Tape Marketing

AUGUST 25, 2015

Explore potential marketing channels. The strategy element is where you map out the personas of your ideal clients and construct the messaging and positioning for your products and services that will match what these ideal clients care about. Explore potential marketing channels. Once in place you only operate and update.

Marketing 28

Marketing Channel Viral Public Relations 28

ReadWriteStart

JUNE 17, 2020

However, few channels can match video content as the best medium to display a company’s competence and expertise that will let you in to your customer’s hearts. Building a lasting and fruitful relationship with your customers is all about trust. and customer testimonials. and customer testimonials.

Video 150

Video Software Review Startup Audience 150

ConversionXL

JUNE 4, 2019

Appealing to mature, blue-collar customers, the brand chooses dark blue and and an earthy golden shade to help the target audience identify with beer. ” It reinforces the playfully irreverent nature of the brand, which disrupted the industry, while also connecting back to their original viral ad. Or, take McDonald’s.

Marketing 125

Marketing Audience Green Architecture 125

ConversionXL

MAY 19, 2016

Linear funnels are conducive to the traditional customer lifecycle you’re used to hearing about. All of these questions lead to pages like this… Josh suggests that actual customer journeys are much more complex than a linear funnel would indicate. Tweet It!]. Linear Funnels vs. Tornadoes: What’s the Difference?

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

FEBRUARY 18, 2014

As you can see, sometimes expectations don’t match up with reality. Second, only 20 visitors came to this page from Twitter, which I anticipated would be the primary distribution channel. If you want a concrete metric for how frequently a contest like this is shared, what you’re looking for is a viral coefficient.

Viral 99

Viral Analytics Distribution Metrics 99

Duct Tape Marketing

OCTOBER 13, 2016

It’s just that your biggest opportunities on social media channels isn’t promotion. Invite customers in by filming behind the scenes videos. This is especially the case when customers see that your branding and your operations are in line with one another. Trust is a key element when forming connections with your customers.

Social Media 28

Social Media Media Curation Video 28

Ben's Blog

MAY 15, 2020

Brian : I know it’s like an old Silicon Valley message, talk to your customers, but honestly this is one of those times where you need to be talking to at least a couple customers a couple times a day. And so the question is: how do you respond to that customer behavior? They give you a time slot, then you meet for coffee.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 151

Analytics Marketing Audience Channel 151