ConversionXL

SEPTEMBER 1, 2020

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

Customer 130

Customer Channel Design Retention 130

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118

Channel Marketing Viral SEO 118

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. I get calls all the time from clients struggling to retain new customers.

Customer 173

Customer Technical Review Retention Acquisition 173

YoungUpstarts

MARCH 4, 2019

They want platforms and services that automate hiring and retention while ensuring freelancers feel as supported as their full-time colleagues. The company this past fall opened IdentityMind Global , a store where customers can purchase compliance technology and integrate it into their existing workflows.

Technical Review 228

Technical Review Software Review San Francisco Due Diligence 228

Duct Tape Marketing

AUGUST 22, 2024

This approach ensures that every tactic and channel contributes to the company’s long-term goals. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention.

Leadership 87

Leadership Technical Review Retention Campaign 87

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Image source. Image source. Which marketing tactics converted them?

Customer 140

Customer Marketing Social Media CPA 140

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

FEBRUARY 18, 2021

But being able to monetize customers and acquire those customers at a low enough cost is quite another. Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers. No spending on ad campaigns that don’t bring customers.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Startup Professionals Musings

DECEMBER 12, 2014

Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention. Fortunately these skills can be learned, and the barriers to communication can be overcome one by one.

Semantic 261

Semantic Technical Review Retention Distribution 261

Feld Thoughts

MAY 14, 2011

I completely agree that email is the key communications channel for social media and have written about this before in posts like 100% Click Through Rate , Email – The Original Social Graph and Email Is Still The Best Login. In Fred’s post, the comm channel is email. But email isn’t the only comm channel.

SMS 138

SMS Social Media Channel Email 138

The Startup Magazine

FEBRUARY 27, 2024

Retaining your existing customers is arguably as important as attracting new ones. However, many businesses unintentionally make mistakes that lead to customer turnover. Below, we explore five common mistakes that drive customers away, including how they can be avoided to ensure customer retention and satisfaction.

Customer 113

Customer Retention Social Media Technical Review 113

Startup Professionals Musings

JULY 9, 2013

Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention. Fortunately these skills can be learned, and the barriers to communication can be overcome one by one.

Entrepreneur 254

Entrepreneur Semantic Technical Review Retention 254

The Startup Magazine

MARCH 9, 2025

Providing SEO services through a trusted white label partner builds client trust and retention. This strengthens customer relationships and drives long-term growth. These providers handle technical aspects, allowing businesses to focus on customer relationships and growth strategies.

SEO 83

SEO Search Engineer Retention 83

Startup Professionals Musings

AUGUST 5, 2019

Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Pick the right time and place for each message type, to maximize attention and retention. Fortunately these skills can be learned, and the barriers to communication can be overcome one by one.

Semantic 235

Semantic Technical Review Retention Distribution 235

The Next Web

JANUARY 25, 2014

These products risk marketing too aggressively in their monetization setting the stage for bad reviews and discontented customers. It becomes clear that in order to make that leap to the next stage, the developer must focus on user retention. Of course, user retention will also increase monetization. Keep ‘em coming back.

Technical Review 137

Technical Review Retention Startup Technical Support 137

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

View from Seed

OCTOBER 3, 2019

The point of the businesses is for the customer to feel like they don’t have to worry about the problem you are solving. So you only want to engage a customer enough to effectively do your job and to remind the customer that you exist and are worth not cancelling.

Retention 196

Retention Equity Portfolio Channel 196

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. This required more product evangelism and customer wins.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketers focus on the entire customer journey. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 5, 2021

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today. Start by mapping the customer journey before your automation workflows.

Software Review 143

Software Review Technical Review San Diego Retention 143

ConversionXL

AUGUST 24, 2015

But how can we use it to retain more customers? Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. Acquiring new customers is expensive. So, reducing customer churn can greatly impact your company’s financial health.

Retention 48

Retention Customer Software Review Technical Review 48

ConversionXL

SEPTEMBER 13, 2018

Most businesses, even Mixpanel’s paying customers, retain Google Analytics. You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

OCTOBER 30, 2020

Once your business is up and running and as new customers buy your products, referrals will start rolling in organically. Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. Take the company iWader as an example.

eCommerce 152

eCommerce Sales Software Review Canada 152

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. From sending out instant trigger emails and following up via email to notifying customers of new promotions and capturing customer preferences through forms, it helps you do it all seamlessly. Increases customer lifetime value.

Email 167

Email Campaign Revenue HTML 167

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

ReadWriteStart

NOVEMBER 12, 2022

Investors can also be skittish, and winning new customers is not easy. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. It helps you to understand your customers better. But don’t give up! Focus on quality, not quantity.

Startup 198

Startup Technical Review Ghana Guerilla 198

ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Use referral programs to attract new customers and reward your current ones 7. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ReadWriteStart

JANUARY 25, 2020

million annual customers. One should also know that the content placed there serves more purposes than just for customers to see. User interface and user experience are also two of the most critical factors that you must consider for improving the brand image of your ecommerce store for your customers. Marketing Channels.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

ConversionXL

AUGUST 21, 2014

David Skok, who is a must read for all startups , explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow. How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. While users who remained customers logged in 4.4

Retention 106

Retention Churn Rate Metrics Software Review 106