Startup Professionals Musings

AUGUST 13, 2012

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Solution and benefits. Focus is the keyword here.

Business Plan 283

Business Plan Sweat Equity Exit Strategy Intellectual Property 283

Startup Professionals Musings

APRIL 22, 2010

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Solution and benefits. Focus is the keyword here.

Business Plan 186

Business Plan Exit Strategy Sweat Equity Intellectual Property 186

Gust

AUGUST 5, 2012

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Solution and benefits. Focus is the keyword here.

Business Plan 182

Business Plan Sweat Equity Exit Strategy Intellectual Property 182

Up and Running

FEBRUARY 6, 2017

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Startup Professionals Musings

APRIL 2, 2016

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer.

Sweat Equity 120

Sweat Equity Salary Startup Viral 120

Startup Professionals Musings

JANUARY 16, 2015

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer.

Sweat Equity 120

Sweat Equity Salary Viral Leadership 120

Startup Professionals Musings

APRIL 6, 2016

With one of the new free tools and a dose of sweat equity, you can create a website for almost nothing -- and you are on your way to success with ecommerce, your latest invention or personal services. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Bootstrapping 120

Bootstrapping Hockey Stick Sweat Equity Intellectual Property 120

Startup Professionals Musings

FEBRUARY 13, 2016

Investors want to hear about customers with money who have a painful problem that you can solve now. Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms. Quantify founder investments, both cash and sweat-equity.

Sweat Equity 120

Sweat Equity Advisory Board Liquidity Event Startup 120

Up and Running

DECEMBER 23, 2019

Sweat Equity. “I Further, we were able to use the winnings from each competition to make small investments in advertising the MVP to get additional user feedback and test ad channels.” – Colton Gardner , Neighbor. You can use your own savings to fund your company and move to a cheaper area to save money.

Finance 70

Finance Sweat Equity Bootstrapping Entrepreneur 70

Austin Startup

SEPTEMBER 19, 2017

In other cases, they may come from your channel partners or elsewhere. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers. I’m often asked where to find these people and how to approach them.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0 Twitter is not that.

Social Media 125

Social Media Analytics Metrics Media 125

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# How many customers have you spoken to? If you’re waiting for a marketing guy to talk to customers, you’ll never understand the target market. The most clever thing you can possibly say to me is, “I don’t know.&#

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

www.chubbybrain.com

SEPTEMBER 28, 2011

The negativity either impacted investment funding (venture capital fell off a cliff in 2009) or the customers they were targeted as was the case for Untitled Partners who were building a platform for fractional art ownership. The first being that there has to be congruence between your startup’s concept and location. 4 – Poor Marketing.

Cofounder 89

Cofounder Startup Technical Cofounder CTO Hire 89

Up and Running

JUNE 23, 2015

“It took an enormous investment of sweat equity on both our parts,” Allyson admits. Customer feedback, both from medical professionals and the patients themselves, is a key factor in how Maternova selects their products, in addition to copious in-house research. Even a small investment can make a huge difference.”.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

infochachkie.com

SEPTEMBER 24, 2011

Tracking such revenue can be a challenge but is possible to approximate the revenue impact of PR activities via the use of unique URLs, customer surveys, etc. Any function within your startup that involves iterative learning, passion and/or close proximity to your customers should not be outsourced. Passion Cannot be Outsourced.

Equity 40

Equity Silicon Valley Cofounder PR 40

Occam's Razor

JANUARY 20, 2010

Is the customer intent contained in the keywords telling you how to change / improve the page? But if you are willing to put in a little bit of sweat equity then you'll stand miles apart from your SEO competitors. This results in not speaking the same language (say keywords) as their customers. Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

APRIL 24, 2019

Really doing everything you can to shape and quantify the potential customers for your product and getting beyond talking to your friends and family who will all tell you your product’s a great idea. What’s the best path for that kind of maker to circumvent the traditional distribution channels?

Product 76

Product Sweat Equity Naming SEO 76