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Demand Generation: Turning Tactics into Strategy

ConversionXL

But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts.

Demand 132
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). What do I mean by that (to those of you who are not database geeks)? So on your website use a unique phone number that is not available through any other channel. Two words: Primary Key.

Analytics 116
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Introduction to Growth Hacking for Startups

VC Cafe

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels.

Viral 167
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113
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Guest Post: Staying Innovative as Your Business Grows (Part Two)

OnlyOnce

Take client feedback from Pilot and apply to General Availability product. Create sales collateral, white papers, lead generation programs, case studies and PR plan. Our prototypes are not functional (they don’t pull from the databases that sit behind them) but are very realistic HTML mockups of most products.

HTML 74
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM doesn’t stop at lead generation or new opportunities. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

When it came time to market our SaaS product, we had zero knowledge of other channels. One was an outreach and link-building manager, whose job was to build a database of relevant blogs and get in touch with their editors. The risk of relying on a single channel. The first (and failed) attempt. That’s a liability.