Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 99

Email SMS Marketing Channel 99

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 87

Marketing Differentiation B2C PR 87

YoungUpstarts

OCTOBER 13, 2013

To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. From step five on you were likely already delivering some multi-channel value for your company. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] And now I think it's definitely through technology, through, you know, a lot of advances in opportunities. Self-publishing a book definitely got you at the bottom of the list of books that somebody was going to read or even take for free.

Audience 96

Audience Revenue Distribution Differentiation 96

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 88

Marketing Differentiation Sacramento Small Business 88

Hearpreneur

JANUARY 20, 2021

Marketing and public relations trends will most definitely move towards diversifying the image and representation of brands and businesses. Sure, every business may have their own world-changing differentiator but from the outside they all look the same at which point the main differentiator ends up becoming their brand.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

SEPTEMBER 17, 2021

A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.” – Neil Parker, Chief Strategy Officer at Co: Collective [via Branding Mag ]. Platform and channel fit. Platform and channel fit. Take Mailchimp.

Campaign 109

Campaign Social Media Audience Channel 109

The Startup Magazine

JUNE 14, 2019

So, below is a list of steps you should undertake that ensure that your money is adequately channeled into your trade. If you have been self-employed, you probably have had episodes where you cannot clearly differentiate between work and personal finances or time. 1. Set obvious parameters. It is cheap, accessible, and fast.

Balance Sheet 127

Balance Sheet Limited Liability Company Bootstrapping Startup 127

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. The value proposition is definitely interesting and the company has already validated with customers.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Austin Startup

MARCH 26, 2019

Even pre-launch, there’s work you can do here to differentiate yourself. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

FEBRUARY 23, 2022

So, so what was kind of were, was that a real differentiator for you as a CPA or was podcasting just a side gig? I mean, it was such a great differentiator right early on. Whereas now there's so many different definitions of success when it comes to your podcast. So, so what's been your history. It could be, yes.

CPA 98

CPA Technical Review Hosting Audio 98

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. So you can actually make transparency and access to content your differentiator.

Technical Review 94

Technical Review Demand Cofounder Video 94

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] Laura Nelson (08:58): Yeah, it definitely has.

Small Business 97

Small Business Software Review Marketing Technical Review 97

Transformify

JUNE 5, 2019

Whatever your next career goal is, becoming a leader that inspires and motivates everyone around will definitely help you to achieve it. From connections to channeling your energy, educating yourself is fundamental for business leaders. So, what comes next? Where to start? Explore Different Options.

Restful 56

Restful Differentiation Hiring Partner 56

ConversionXL

APRIL 21, 2020

It’s usually worth the effort in the end, especially when you can customize the social proof to the channel or audience, but it’s harder than it appears and takes time. The lift you get depends on your starting point. If you’re starting from zero or can dramatically change its visibility, social proof may be a quick win.

eCommerce 93

eCommerce Technical Review Analytics Conversion 93

Duct Tape Marketing

MARCH 8, 2022

In order to help alleviate some of the marketing confusion, I’ve created a definitive outline for you in this post, 4 concrete steps to the perfect marketing strategy. Tuition cost was the differentiator, the problem that they were solving. So not only do we have to be on all of these channels. It provides a service as well.

Marketing 98

Marketing Software Review Technical Review Retention 98

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] Laura Nelson (08:56): Yeah, it definitely has.

Software Review 96

Software Review Marketing Technical Review Michigan 96

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. So I'm waiting to see, I have no idea, but this is what I, you know, you ask about experimentation and you always have to make sure that you're carving out, you know, 10, 10, 15% of your budget of your spend to try new channels.

SEO 94

SEO Channel Campaign Audience 94

Duct Tape Marketing

OCTOBER 12, 2022

12:59] The typical small business owners are out there saying they have so many channels to keep up with to respond to clients, customers, or prospects and that it is hard to keep up – who’s got time for all of that? [14:23] [7:18] Is there a specific response time number you should respond in? [11:54] John Jantsch (09:11): Need that.

Customer 91

Customer Turkey Networking Email 91

Duct Tape Marketing

DECEMBER 28, 2022

I mean, you said you were a, a cpa, uh, that's not necessarily an industry that jumped into podcasting early on, so, so what was kind of were, was that a real differentiator for you as a cpa or was podcasting just a side gig? John Jantsch (04:52): You know, you mentioned that, I mean, it was such a great differentiator, right?

Audio 58

Audio CPA Technical Review Hosting 58

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. Here are some quick definitions: TAM = your Total Available or Addressable Market (everyone you wish to reach with your product). How do you plan on differentiating from the competition? Social Media.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Startup Professionals Musings

DECEMBER 21, 2013

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Even mergers and acquisitions (M&A) came quickly. Economies of scale. Economies of scale also apply to marketing, distribution, and sales.

Merger 243

Merger Acquisition Startup Bandwidth 243

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. Differentiation is hard. How do you build an audience? Branded methodology.

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely. Lloyed Lobo (25:16): Definitely.

Community 58

Community Kuwait Cofounder Bootstrapping 58

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check.

Analytics 132

Analytics Marketing Campaign Metrics 132

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

NOVEMBER 17, 2012

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Even mergers and acquisitions (M&A) came early. Economies of scale. Economies of scale also apply to marketing, distribution, and sales.

Entrepreneur 249

Entrepreneur Merger Bandwidth Acquisition 249

Duct Tape Marketing

JULY 13, 2022

The Profit First Professional organization is designed to support accountants, bookkeepers, and other financial professionals to substantially differentiate themselves in the market. SEMrush is your one stop shop for online marketing, build, manage, and measure campaigns across all channels, faster and easier. Get Semrush.

Employee 97

Employee Design Networking Differentiation 97

Duct Tape Marketing

JANUARY 4, 2023

John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Because the moment that you rest on the laurels of the channel that's working so well for you is the moment it stops doing that. Is that mo moving the definition of what your company is? Has that been.

SEO 95

SEO Audience Channel Campaign 95

Duct Tape Marketing

MAY 18, 2023

07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation. What’s your editorial strategy? [07:00] John Jantsch (06:53): Yeah. What would Jerry say, right?

ChatGPT 98

ChatGPT Advertising Email Viral 98

Duct Tape Marketing

JANUARY 4, 2024

Maybe explain how you differentiate your content based on maybe where somebody is in a potential buying situation. So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material? John (06:53): Yeah. What would Jerry say? Russell (07:08): Yeah.

Revenue 90

Revenue Advertising Email ChatGPT 90

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? You never will because they've got points of differentiation, right.

Community 93

Community Marketing Audience Networking 93

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0

Social Media 125

Social Media Analytics Metrics Media 125

YoungUpstarts

AUGUST 9, 2012

Know the real definition of “wholesale.”. After all, that information helps you to decide what to stock, what to promote, where to channel your store’s investments and efforts, and of course , to set prices! into their back pockets. Wholesale is the cost of the merchandise, not the cost of the sale.

Sales 190

Sales .Net Cost Advertising 190