ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. The value proposition is definitely interesting and the company has already validated with customers.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

YoungUpstarts

OCTOBER 4, 2015

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Definitely make #CXLLive a priority in 2023. (It Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Product should be your main channel for customer acquisition, retention and expansion.

B2B 94

B2B Marketing Curation PPC 94

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. Here are some quick definitions: TAM = your Total Available or Addressable Market (everyone you wish to reach with your product). How do you plan on differentiating from the competition? Social Media.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. My new book Web Analytics 2.0

Social Media 125

Social Media Analytics Metrics Media 125

YoungUpstarts

AUGUST 9, 2012

Know the real definition of “wholesale.”. After all, that information helps you to decide what to stock, what to promote, where to channel your store’s investments and efforts, and of course , to set prices! into their back pockets. Wholesale is the cost of the merchandise, not the cost of the sale.

Sales 190

Sales .Net Cost Advertising 190

Hearpreneur

JANUARY 20, 2021

Marketing and public relations trends will most definitely move towards diversifying the image and representation of brands and businesses. Sure, every business may have their own world-changing differentiator but from the outside they all look the same at which point the main differentiator ends up becoming their brand.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Startup Lessons Learned

SEPTEMBER 22, 2008

Examples of this are well-known, and (in my definition) include any product that causes new customers to sign up as a necessary side-effect of existing customers normal usage: Facebook, Myspace, AIM/ICQ, Hotmail, Paypal. Otherwise, your CPA will get driven up close to or exceeding your LTV, and you cant grow profitably anymore.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). We been managing the field by plan more than 75 enterprise customers and channel partners. Each one starts from a different place and a different definition of that. Q: Enterprise by definition is settled law. Thanks a lot, Mel.

Widget 204

Widget Cofounder Technical Review Software Review 204

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 100

Email SMS Marketing Channel 100

The Startup Magazine

JUNE 14, 2019

So, below is a list of steps you should undertake that ensure that your money is adequately channeled into your trade. If you have been self-employed, you probably have had episodes where you cannot clearly differentiate between work and personal finances or time. 1. Set obvious parameters. It is cheap, accessible, and fast.

Balance Sheet 144

Balance Sheet Limited Liability Company Bootstrapping Startup 144

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check.

Analytics 132

Analytics Marketing Campaign Metrics 132

Austin Startup

JULY 12, 2010

One, a focus on great customer care has become, in the era of Zappos, not just a requisite checkbox, but an opportunity for differentiation, and a primary means of acquiring and retaining users (customer care as a revenue generator, not just a cost center). Two trends since that incident have made the issue even more important today.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

FEBRUARY 6, 2025

10:59] The Comedy Writing Process [13:49] When Jokes Fall Flat [14:25] Understanding Your Ideal Client [15:47] What is the Place of Video in Marketing Channels? However, could an industry like that use comedy as a real differentiator because it's not expected? Emily McGregor (14:49.762) Definitely happens on set. Definitely.

Video 70

Video Audience Lean Campaign 70

Duct Tape Marketing

SEPTEMBER 30, 2022

2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] John Jantsch (02:48): And we can get into the specifics, but I mean, that design aspect has really been a key differentiator for Typeform, hasn't. 3:23] As CMO, how do you look at the customer journey? [5:26]

Marketing 94

Marketing Differentiation B2C PR 94

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] And now I think it's definitely through technology, through, you know, a lot of advances in opportunities. Self-publishing a book definitely got you at the bottom of the list of books that somebody was going to read or even take for free.

Audience 98

Audience Revenue Distribution Differentiation 98

ConversionXL

SEPTEMBER 17, 2021

A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.” – Neil Parker, Chief Strategy Officer at Co: Collective [via Branding Mag ]. Platform and channel fit. Platform and channel fit. Take Mailchimp.

Campaign 109

Campaign Social Media Audience Channel 109

David Teten

SEPTEMBER 5, 2014

Those interactions vary – from mentorship and product feedback to learning about unmet needs in a market or understanding whether a sales channel is worth pursuing. It’s definitely true that industry leaders, established professionals, want to be a part of new, innovative companies. It varies case-to-case. It’s just not true.

New York 114

New York Technical Review Networking Advisory Board 114

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 93

Marketing Differentiation Sacramento Small Business 93

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Steve Blank

JULY 29, 2013

Here are my definitions. It’s important to differentiate between ideas that have been or can be patented and ideas thought up late night in a dorm-room. I think we’ve been imprecise in defining three different roles. In doing so we’ve failed to help founders understand what it takes to build a great founding team.

Cofounder 335

Cofounder Advisory Board Customer Development Leadership 335

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. So you can actually make transparency and access to content your differentiator.

Technical Review 96

Technical Review Demand Cofounder Video 96

Startup Professionals Musings

NOVEMBER 17, 2012

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Even mergers and acquisitions (M&A) came early. Economies of scale. Economies of scale also apply to marketing, distribution, and sales.

Entrepreneur 249

Entrepreneur Merger Bandwidth Acquisition 249

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. Differentiation is hard. How do you build an audience? Branded methodology.

Conversion 87

Conversion Framework Revenue Analytics 87

Both Sides of the Table

NOVEMBER 4, 2010

Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts. The incumbents have expensive product features to maintain and often expensive sales channels.

Vesting 376

Vesting Framework Revenue Technology 376

Startup Professionals Musings

DECEMBER 21, 2013

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Even mergers and acquisitions (M&A) came quickly. Economies of scale. Economies of scale also apply to marketing, distribution, and sales.

Merger 243

Merger Acquisition Startup Bandwidth 243

Steve Blank

MARCH 5, 2012

One of the things startups have lacked is a definition of who they were. Within this definition, a startup can be a new venture or it can be a new division or business unit in an existing company. Once your business model (market, customers, features, channels, pricing, Get/Keep/Grow strategy, etc.)

Search 326

Search Business Model Customer Development Agile 326

Duct Tape Marketing

MARCH 8, 2022

In order to help alleviate some of the marketing confusion, I’ve created a definitive outline for you in this post, 4 concrete steps to the perfect marketing strategy. Tuition cost was the differentiator, the problem that they were solving. So not only do we have to be on all of these channels. It provides a service as well.

Marketing 100

Marketing Software Review Technical Review Retention 100

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] Laura Nelson (08:58): Yeah, it definitely has.

Small Business 98

Small Business Software Review Marketing Technical Review 98

ConversionXL

APRIL 21, 2020

It’s usually worth the effort in the end, especially when you can customize the social proof to the channel or audience, but it’s harder than it appears and takes time. The lift you get depends on your starting point. If you’re starting from zero or can dramatically change its visibility, social proof may be a quick win.

eCommerce 72

eCommerce Technical Review Analytics Conversion 72

Startup Professionals Musings

SEPTEMBER 15, 2011

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Even mergers and acquisitions (M&A) came early. Economies of scale. Economies of scale also apply to marketing, distribution, and sales.

Startup 232

Startup Merger Bandwidth Acquisition 232

Duct Tape Marketing

FEBRUARY 23, 2022

So, so what was kind of were, was that a real differentiator for you as a CPA or was podcasting just a side gig? I mean, it was such a great differentiator right early on. Whereas now there's so many different definitions of success when it comes to your podcast. So, so what's been your history. It could be, yes.

CPA 100

CPA Technical Review Hosting Audio 100

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] Laura Nelson (08:56): Yeah, it definitely has.

Software Review 98

Software Review Marketing Technical Review Michigan 98

Austin Startup

MARCH 26, 2019

Even pre-launch, there’s work you can do here to differentiate yourself. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Professionals Musings

JULY 26, 2010

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Even mergers and acquisitions (M&A) came early. Economies of scale. Economies of scale also apply to marketing, distribution, and sales.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

Both Sides of the Table

JANUARY 18, 2014

How else could I have invested in Maker Studios when every investor told me that content businesses were bad investments and that YouTube wasn’t a viable business channel or Invoca when everybody told me that phone calls were dead? In short – I am looking to find differentiation. I seek out great entrepreneurs.

Cofounder 337

Cofounder Syndication Syndicate Angel Investor 337