Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the Measure School YouTube channel to reach out and teach this new way of marketing to others. It'll make our job definitely easier. This is John Jantsch and my guest today is Julian Juenmann.

Analytics 89

Analytics Software Review Channel Europe 89

Duct Tape Marketing

MAY 24, 2023

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

Social Media 91

Social Media Media B2B B2C 91

Duct Tape Marketing

SEPTEMBER 25, 2024

Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketing channels, lead capture, lead nurture, trust-building, lead conversion, customer onboarding, customer experience, customer retention, customer expansion, customer referrals, and partner referrals.

Marketing 72

Marketing Framework Retention Channel 72

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. It’s not a channel, campaign, or tactic. That’s how account-based marketing got its name. Do they get along?

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Customer Marketing Channel Acquisition 98

SoCal CTO

DECEMBER 9, 2009

What channels will you use (e.g., Where do you stand on your brand, name, logo, positioning? If you are finding that your system definition is changing as the result of this conversation, then it means that more homework is needed. Iterate until you have a stable definition. Where’s the mystery (see Matching Algorithm )?

Software Development 292

Software Development Software Developers Developer Software 292

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

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Email SMS Marketing Channel 99

ConversionXL

SEPTEMBER 17, 2021

When we start in business one of the first things we’re encouraged to do is nail the branding: come up with a memorable brand name, a good logo, and a striking visual brand identity. If people see your name or logo and instantly know who you are, you’ve done a great job of creating the tangible aspects of your brand. Take Mailchimp.

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Campaign Social Media Audience Channel 109

Duct Tape Marketing

JULY 24, 2024

I figured my last name was long enough, so I decided to make all my intros and my titles even longer. But speaking of names right, I usually ask us ahead of time. So do you want to hit on a couple of those by name? So the first one that people are usually drawn to are definitives, differentiating by definitives.

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Marketing Differentiation Social Media Widget 69

YoungUpstarts

NOVEMBER 1, 2019

Although help comes in the form of diligent teams and reliable investors, in order to come at par with established names, a startup needs to rope in useful tools and resources which can standardize things. One thing that every business definitely needs is reliable, flexible, and easily scalable web hosting. Amazon Web Services ( AWS ).

Software Review 113

Software Review Startup Azure SEO 113

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

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Metrics Analytics Marketing Acquisition 105

YoungUpstarts

JUNE 26, 2017

Generation Z, much like their parents, Generation X, still doesn’t have an appropriate “name” like Millennials or Baby Boomers. However, Gen Z prefers more personal social media channels such as Snapchat, rather than documenting their lives and activities on Facebook. Going mobile. In addition, 35.5%

Social Media 138

Social Media Social Network Mobile Demand 138

Duct Tape Marketing

FEBRUARY 6, 2024

Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. And so a lot of what happens is in dark channel.

Engineer 77

Engineer SEO ChatGPT Channel 77

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. Here’s how Nextiny ’s channel appears on their website: Users can customize the look of a channel (e.g.

Hosting 127

Hosting Video Technical Review Software Review 127

YoungUpstarts

OCTOBER 4, 2015

Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

NOVEMBER 23, 2022

Definitely make #CXLLive a priority in 2023. (It Product should be your main channel for customer acquisition, retention and expansion. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. Great talks. Gaetano DiNardi.

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B2B Marketing Curation PPC 94

Duct Tape Marketing

SEPTEMBER 26, 2024

I was so worried about the last name that I've messed up. You Zack Kromkowski (01:15): Overthought the last name and you got the first name. John Jantsch (19:00): And Zack Kromkowski (19:00): It's definitely one of the most common and most understood compliances to me. So my name again, Zach Kowski. No worries.

Software Review 67

Software Review Security Distribution IP 67

Up and Running

JULY 7, 2021

Create a brand name. The first thing you should choose is your brand name. It could be relevant to the eCommerce business itself like the way Woocommerce and Shopify iterated on online shopping terms for their brand names. Whichever name you choose, just make sure to follow the SSS rule. Keep your brand name short.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Duct Tape Marketing

MAY 1, 2024

I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. She'd often been cited as a content marketing influencer and was named as one of Folio's Top Women in media. Definitely the gaps. I found it. Yeah, absolutely.

Channel 77

Channel Audience B2B Social Media 77

Hearpreneur

APRIL 22, 2020

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. For me, the name for Moonshine Lamp Company came pretty quickly and was set in stone after about fifteen minutes of brainstorming. Dinnocenzo.

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Naming Nepal Entrepreneur LLC 133

Duct Tape Marketing

MAY 2, 2024

If it's informational or if you're asking how many people sit on the Supreme Court, there's a definitive answer to that, a factual answer that it can give you without sending you to a website. So we're definitely doubling down on unique content in that way. For my work, it's usually LinkedIn, but there's many other channels.

SEO 84

SEO Search Generative AI Engineer 84

Both Sides of the Table

MAY 10, 2018

The “sure, let’s continue the process” by definition are not yeses so the no’s rack up and the yeses stay stuck at zero. There was one guy named Ron Lawrence who always met girls and was always out dancing with or talking to girls. These are the “lemons that ripen early.” When you’re funded you’re often over-funded.

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Term Sheet France Technical Review Restful 232

Startup Professionals Musings

JUNE 8, 2022

In the rush of daily activities, it’s hard to find time to carefully craft the right messages to all your constituents, route them through all the right channels, and have any insight that they have been heard and understood. Showing more empathy definitely requires that you focus on increasing your emotional intelligence , or EQ.

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Channel Leadership Demand Advertising 284

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. You’ve got to diversify your marketing channels and tactics. Test marketing campaigns across multiple channels to gain a wide range of information quickly. Be sure that you maintain consistent brand identity across all marketing channels.

Lean 91

Lean Small Business Software Review Marketing 91

Startup Professionals Musings

SEPTEMBER 11, 2021

First of all, a definition. Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Signed contracts with big name customers, like IBM, AT&T, or Wal-Mart, is a strong indication of traction.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

YoungUpstarts

APRIL 22, 2014

This enables the owner to readily name the strengths, weaknesses, opportunities, and threats (SWOT) that exist in the business. No shark wants to invest in a company that has no definite marketing plan–no marketing, no business! With this knowledge, small business owners can easily compare their businesses with the competition.

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CPA Technical Review Later Stage Equity 160

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. Let's define partnerships in your view because there's a lot of definitions. John Jantsch (05:42): Is, is as opposed to just another channel.

Marketing 97

Marketing Affiliate Channel Software Review 97

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

Duct Tape Marketing

MAY 11, 2022

Key Takeaway: Today, it seems as though there’s a never-ending list of channels and ways in which your customers can communicate with you and your business. And because of that, many businesses waste their time spinning their wheels on channels that aren’t bringing them business. You know, this channel that we invested in.

Metrics 94

Metrics Marketing Software Review Cofounder 94

Jeff Hilimire

MAY 27, 2020

I was also excited to grab my old Spunlogic partners and record our first Spunmafia (that name will make sense when you watch the video) episode. You can also subscribe to my YouTube channel to receive updates when I post more videos. I doubt I would have thought to do that if it weren’t for the current state of things.

Video 61

Video Oregon Technical Review New York 61

YoungUpstarts

OCTOBER 13, 2013

To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Duct Tape Marketing

AUGUST 14, 2024

With the shift in consumer behavior and the increasing saturation of traditional sales channels, Sean Malone sheds light on why DMs are quickly becoming the new cold calls and how sales teams can harness this untapped powerhouse to drive better results. Sean Malone (04:26): Yeah, definitely. I can definitely do that here again.

Technical Review 86

Technical Review Software Review Sales Cloud 86

ConversionXL

AUGUST 20, 2019

On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, definitions, solutions to math problems, currency conversions, etc. Image source ). Yet, Google remains the most effective online traffic source.

Search 128

Search Software Review Semantic Naming 128

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started. Video views.

Social Media 70

Social Media Media Marketing Lead Generation 70

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

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Demand Vertical Campaign Channel 132

Duct Tape Marketing

JUNE 29, 2022

5:36] How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways out of their full control? [8:26] And so whether it's the, the, person's the founder's name on the wall, or it happens to be a name that you just made up that has to resonate with people. John Jantsch (05:17): Well.

Technical Review 67

Technical Review Software Review Channel Networking 67

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. What is branding? Those customer groups differ from each other. The basics. Via social media?

Marketing 162

Marketing Charlotte Naming Design 162

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] Laura Nelson (08:58): Yeah, it definitely has.

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Small Business Software Review Marketing Technical Review 97