Steve Blank

MAY 6, 2015

Learning could be about product features, customer needs, the right pricing and distribution channel, etc.) These hypotheses span the gamut from who’s the customer(s), to what’s the value proposition (product/service features), pricing, distribution channel, and demand creation (customer acquisition, activation, retention, etc.).

Lean 120

Lean Agile Business Model Customer Development 120

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Retention of agency services for manual work that could be automated. These manual tasks stunt growth because they take time—a valuable, limited resource.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

JULY 18, 2017

It seems like the definition of product analytics is always changing, but I like definition from the folks over at Amplitude : “Product analytics show you who your users are, what they want, and how to keep them”. Questions such as: What marketing channels are driving the best users (i.e. Product Analytics Defined.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. It’s not a channel, campaign, or tactic. ABM isn’t a quick and easy win. Get executive buy-in. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

MARCH 16, 2016

In fact, there is a definite growing awareness among middle-aged professionals and corporate leaders that seeking wellness will help to accomplish larger goals. Goode is accountable for the commercial, channel, product and marketing strategy for Sage One worldwide. Taking Mindfulness to Work.

Cloud 100

Cloud Technical Review Employee Retention 100

Duct Tape Marketing

JANUARY 15, 2025

Robert is an expert in workplace culture, employee retention, and leadership. By fostering psychological safety, improving communication, and rethinking job exit strategies, businesses can enhance employee retention, protect workplace culture, and build long-term loyalty. John Jantsch (01:44.791) Yeah. Everything is layout.

Exit Strategy 60

Exit Strategy Retention Employee Programming 60

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. This is John Jantsch and my guest today is Julian Juenmann.

Analytics 93

Analytics Software Review Channel Europe 93

ConversionXL

JULY 18, 2017

It seems like the definition of product analytics is always changing, but I like definition from the folks over at Amplitude : “Product analytics show you who your users are, what they want, and how to keep them”. Questions such as: What marketing channels are driving the best users (i.e. Product Analytics Defined.

Analytics 107

Analytics Product Channel Retention 107

Startup Lessons Learned

DECEMBER 14, 2009

Some companies definitely should. Others definitely shouldn’t. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Some companies definitely should. Others definitely shouldn’t. are nonsensical.

Customer 156

Customer San Francisco Viral Lean 156

Hearpreneur

FEBRUARY 13, 2022

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Consumers make purchases through a number of channels, ranging from YouTube to Facebook, making it difficult to categorize their behavior. After all, they’ve already been definite business boomers.

Artificial Inteligence 126

Artificial Inteligence Software Review Technical Review Entrepreneur 126

The Equity Kicker

MAY 3, 2018

Calculating an accurate CPA by channel is a good example of something that sounds simple, but is notoriously difficult in practice. In startups things move fast, and once you get beyond the high level metrics like sales it is often difficult to get good data, particularly at the very early stages.

Metrics 87

Metrics CPA Early Stage Retention 87

Hearpreneur

NOVEMBER 2, 2022

9- Customer Retention. Our focus on digital channels like email and SMS has made it simple for us to engage customers and prioritize their needs. For that reason alone, I could definitely see technology having even more impact on my business tomorrow and for years to come. Thanks to Ivo Iv, Decor Home Ideas ! #9-

Technical Review 126

Technical Review Software Review Artificial Inteligence Technology 126

Startup Professionals Musings

APRIL 11, 2022

Channels have to be identified through which a startup creates awareness, induces evaluation, enables purchase, and executes the delivery of the value proposition. Investors will demand clear channel definitions. Secondary assets, such as desks and computers, can be ignored at the funding stage. Customer relationships.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Because they have no presence in the market, they have to find distribution channels to bring in customers. And yet, their investors are frustrated. Every board meeting, the metrics of success change.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Dial one organic channel at a time.

SMS 101

SMS Marketing Affiliate Social Media 101

Hearpreneur

JANUARY 23, 2022

While they may all be lucrative, in 2022, I'd like to leverage our internal analytics to better determine which channels we should divest from so that we can reinvest in more successful sales channels that bring in high-value customers and partners. Thanks to Adam Wood, Revenue Geeks ! #10- 10- Rethink ‘Manic Mondays’.

Entrepreneur 139

Entrepreneur Revenue Channel Technical Review 139

Duct Tape Marketing

MARCH 8, 2022

In order to help alleviate some of the marketing confusion, I’ve created a definitive outline for you in this post, 4 concrete steps to the perfect marketing strategy. So not only do we have to be on all of these channels. Retention What does your retention process look like? And we have no control over that narrative.

Marketing 100

Marketing Software Review Technical Review Retention 100

Duct Tape Marketing

AUGUST 22, 2024

This approach ensures that every tactic and channel contributes to the company’s long-term goals. 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. Alright, acquisition and retention. No shocker there. Alright, optimizing growth. No surprise there at all.

Leadership 80

Leadership Technical Review Retention Widget 80

Startup Lessons Learned

AUGUST 24, 2009

So let’s turn our attention from what may happen in the future to what is definitely happening in the present. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). I used to be skeptical of all this talk of “personal brand.&#

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Professionals Musings

JULY 13, 2019

Channels have to be identified through which a startup creates awareness, induces evaluation, enables purchase, and executes the delivery of the value proposition. Investors will demand clear channel definitions. Secondary assets, such as desks and computers, can be ignored at the funding stage. Customer relationships.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

Duct Tape Marketing

AUGUST 4, 2022

You put in keywords about your brand, your industry, your competitors, your products, and the social listening tool goes out there into the worldwide web and on social media channels and listens for those terms that you've put in and then brings all of the information back to you on what's being said about those terms.

Social Media 98

Social Media Conversion Media Artificial Inteligence 98

Duct Tape Marketing

NOVEMBER 17, 2022

Debbie Howard (05:53): Yeah, it's definitely a hybrid approach, and certainly direct mail is still in the mix and is very effective. But the fact that it is so relational and it's so emotional means that you have to be on all channels all the time, but with different messages. Retention is really important. But I, you're right.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

Duct Tape Marketing

OCTOBER 27, 2021

And then social media came along and it was the first marketing channel where people can talk back and guess what customers talked back. Dan Gingiss (03:19): It's definitely connected to our employee base because ultimately it's our employees that have to deliver the experience. And they said they wanted a better experience.

Customer 101

Customer Technical Review Social Media Green 101

Lightspeed Venture Partners

DECEMBER 3, 2010

While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. In addition, exchanges by definition can only support standard ad units. Competition shifts from user acquisition to user retention. Yet these platforms are only two to three years old.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. It definitely helps to position us as the knowledge leader in the space.

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely. Lloyed Lobo (25:16): Definitely.

Community 68

Community Kuwait Cofounder Bootstrapping 68

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] Um, first off, I want to get a definition what's, I mean, what's the difference between community and like audience or even customers? 14:26] Why do you call this book the last great marketing strategy? [16:32]

Community 96

Community Marketing Audience Networking 96

Duct Tape Marketing

APRIL 20, 2022

15:54] What are you finding in that channel as a way to attract new employees? [17:17] So, I mean, there, there's definitely, you've definitely written in red carpet really about the idea of getting engaged, you know, people involved in the purpose. 19:50] Where can people find out more about the work that you do? Yeah, yeah.

Employee 92

Employee Networking Audio Customer 92

ConversionXL

OCTOBER 13, 2015

Here’s the Wikipedia definition : “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span[1] (e.g., How does retention differ among different acquisition channels? Cohort analysis sounds complicated, but it really isn’t. ” Conclusion.

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

SEPTEMBER 29, 2022

Definitely. And that way we don't have to outcompete them by spending we, you know, it's not just marketing dollars spent Unintelligently, it was about repeat purchase rates and referrals and retention of the customers that we had spent so much money to acquire. That's definitely need that breath of experience, don't you?

Founder 95

Founder Chicago Startup Kansas 95

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), For example, in a year, do you think you can increase your retention by 30%? Can you increase your average order size by 30%?

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. For example, optimizing retention is a major component of growth hacking that most people ignore.

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

MARCH 15, 2016

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Retention is the trailing indicator and true measure of quality onboarding, so that’s what I’d hold experiments up against.” (via So, the channel selection (vs.

Mobile 48

Mobile Retention Email Software Review 48

Startup Professionals Musings

JULY 9, 2017

Channels have to be identified through which a startup creates awareness, induces evaluation, enables purchase, and executes the delivery of the value proposition. Investors will demand clear channel definitions. Secondary assets, such as desks and computers, can be ignored at the funding stage. Customer relationships.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

VC Cafe

JUNE 6, 2024

This post explores the most important benchmarks VCs look for in B2B SaaS with data brought to you by 20VC/La Famiglia, Serena Capital, Emergence Capital, and Openview Ventures, providing definitions and insights into the most critical metrics for SaaS companies. User Activation : Defining and measuring activation metrics is crucial.

B2B 97

B2B Burn Rate Generative AI Retention 97

ConversionXL

APRIL 25, 2016

Without a definitive plan and deep understanding of the fundamentals, your mobile app data will get complicated quickly. Which channel generates the most users? When promoting your app, you have five main promotion channels… Search Ads: Text ads that appear on search engine results pages based on the search term (i.e.

Analytics 48

Analytics Mobile Metrics Acquisition 48

Duct Tape Marketing

OCTOBER 3, 2018

So what’s your definition of sales enablement? But for folks who are listening, if you actually look for a sales enablement definition, it’s usually related to development and the training of a sales team. That’s one of those terms that I bet you could get a whole bunch of people that define it in different ways.

Sales 73

Sales Marketing Kansas City Kansas 73