Channel Definition Viral 
Startup Professionals Musings
JUNE 26, 2020
To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers.
ConversionXL
APRIL 4, 2017
How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.
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Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses. In addition, churn tends to rise as a company grows.
Both Sides of the Table
SEPTEMBER 17, 2013
Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. That is the definition of Disruptive Technology.
YoungUpstarts
OCTOBER 13, 2013
Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business.
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Some companies definitely should. Others definitely shouldn’t. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? are nonsensical.
The Next Web
DECEMBER 12, 2013
Everything from the layout of our office, design principles, team structures, and interview process definitively reflects who we are.”. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic.
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