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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

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Demand Generation: Turning Tactics into Strategy

ConversionXL

It’s also the same one we apply to demand generation. You email them. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. In the old days this was email addresses.

Video 339
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How To Create A Better Customer Experience For Your Startup

YoungUpstarts

By offering great customer experience, you can demand a higher price for your products, which is what startups need to take their business to the next level. You can see their engagement with your emails, their interests, and other important facts. Customers often want a brand that’s active in all major channels.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. The same was true for the Product Marketing group.

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Generative AI – The End of Empty Textboxes

TechEmpower

An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. Every day, I channel my enthusiasm into creating exciting and engaging math lessons, leveraging my wealth of experience to motivate my students. I'm Mark, a dedicated math teacher hailing from Houston.