Startup Professionals Musings

JUNE 26, 2020

Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Example and pattern. What’s the HTML5 tag for sarcasm?)

Software Review 232

Software Review Technical Review .Net Design 232

mashable.com

SEPTEMBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! Designing and critiquing logos for web-based companies and startups is a pursuit of endless fascination for many of us. Learn more here. See also: Wet floor effect.

Web 111

Web Design Social Media Software Review 111

mashable.com

SEPTEMBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! Designing and critiquing logos for web-based companies and startups is a pursuit of endless fascination for many of us. Learn more here. See also: Wet floor effect.

Web 111

Web Design Social Media PHP 111

ConversionXL

NOVEMBER 25, 2020

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129

Channel Metrics Algorithm Video 129

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer 156

Customer San Francisco Viral Lean 156

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

VC Cafe

MARCH 16, 2025

Few free growth channels remain, and incumbents often own or clog the major avenues. These costs represent an ongoing tax on revenue, requiring careful consideration in business model design. Gaming founders know this challenge well. Commoditisation of AI Features: this is frankly also a challenge for B2B startups.

Technical Review 78

Technical Review B2C Generative AI IPO 78

The Next Web

DECEMBER 12, 2013

When you travel, you are constantly on the go, so being connected to your mobile device might be your only digital lens into the world,” says Shaun Modi , designer at Airbnb. By focusing on designing our internal culture, it seamlessly translates to the experience we create, both online and offline. “By It all starts with culture.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

crowdSPRING Blog

DECEMBER 15, 2010

Lean startup principles promote creating rapid prototypes of your products and services designed to test your assumptions about the market and then to rely on feedback from customers to enhance those products and services. But there’s no one right marketing channel for all businesses. Test your marketing ideas in small batches.

Lean 129

Lean Small Business Marketing Startup 129

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. As for Metaverse — businesses should keep an eye on it as it is not clear yet whether this is hype or a trend.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

The Startup Magazine

JULY 18, 2017

Designing a user experience for both Generation Y and Generation X is not simple. They enabled a system where the customer receives a home impression kit to take moulds of their teeth that included 3D smile design and treatment preparation. Irresistible product design. The mobile generation. Experts at finding deals online.

Design 87

Design Social Media Technical Review Forecast 87

YoungUpstarts

MARCH 20, 2018

An SSL certificate – short for Secure Sockets Layer – designates a safe connection between a user’s server and your website. If your company contributes to the 75% of websites lacking this important safety designation – the time is now to change that. Get Your Website SSL Certified Already! Be Transparent About Collecting User Data.

Customer 200

Customer Technical Review Security Internet 200

The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. An app with a unique design or feature has a significantly better chance of making it. The launch of an app is an event designed to get maximum exposure and start momentum. Do they want to have it right away? Timing and momentum.

PR 157

PR Development Team Review Viral Mobile 157

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Yet most startups seem to constrain creativity to product design. Many people are visual thinkers. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. This philosophy of designing processes, workflows and experiences around the customer rather than the company is the key pillar of Social CRM (SCRM). Overall, the book is a useful guide to companies keen to incorporate CRM approaches to their social media channels.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Jane Harbison, Jane Harbison Design ! #11-

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Viral 228

Viral Marketing Startup Demand 228

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. We don’t know the impact of each marketing channel.”. Google Analytics excels at revealing your traffic sources.

Analytics 119

Analytics Technical Review Acquisition Retention 119

mashable.com

MAY 5, 2011

Kayweb is named for its majority owner, the design and development firm Kayserian founded in Australia seven years ago. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account?

Equity 74

Equity Engineer Technical Review Social Media 74

mashable.com

OCTOBER 27, 2010

Also make sure that you’re communicating well with any web developers or designers you hire. Have appropriate expectations, listen to the professionals in your employ and don’t micro-manage a design or development project. Let developers develop, designers design and you - do your own business.

Small Business 104

Small Business Technical Review Social Media Software Review 104

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Both Sides of the Table

DECEMBER 5, 2010

There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.

Social Network 318

Social Network Networking Internet Technical Review 318

mashable.com

MAY 24, 2011

Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. David Eads, the vice president of product marketing at Kony Solutions recently wrote an article for Mobile Commerce assessing the mobile channels brands need to support. ); // Welcome to Mashable! Have an account?

Mobile 90

Mobile Web Social Media Software Review 90

ReadWriteStart

JUNE 17, 2020

However, few channels can match video content as the best medium to display a company’s competence and expertise that will let you in to your customer’s hearts. Videos are viral in nature, and within the right marketing strategy, they can spread through the internet like wildfire.

Video 150

Video Software Review Startup Audience 150

Up and Running

JANUARY 27, 2021

This unique vacation rental software allows you to: Handle bookings Management multiple properties Build a website Sync third-party booking channels Process payments. Plus, just because you integrate Lodgify into your tech booking stack doesn’t mean any of your other channels are on the sidelines.

Software Review 79

Software Review Software Technical Review Social Media 79

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The SaaS test balloons helped gauge the potential traction on social media and other channels. Depending on the channel, delay until you’re ready for that channel.

Product 110

Product Campaign Acquisition Social Media 110

mashable.com

MAY 9, 2011

From a technical standpoint, in addition to being a skilled programmer, the CTO should have a background in architecture and database design. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? The CTO should always be looking for a better way to do things and inspiring the developers to do the same.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

View from Seed

AUGUST 30, 2016

Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). Up next, we have to solve three core problems for this type of business to succeed: Solving for viral: If a new business owner signs up for our service today, what can we do to ensure that they tell one other business to sign up too?

Social Media 185

Social Media B2B North America Media 185

mashable.com

JANUARY 13, 2012

Subscribe to the Business channel. Meme Machine: ‘Hitler’ Skewers Google’s Social Search Plus 4 More Viral Topics. Dev & Design Highlights. Design Lists. Web Design. Facebook connect. 656 followers. Social plugins. 16 followers. For more Business coverage. Follow Mashable Business. 9 Comments.

Technical Review 78

Technical Review Social Media Social Network RSS 78

YoungUpstarts

FEBRUARY 14, 2017

Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. Basecamp started out as a web design agency but created a project management tool for their internal projects as they could not find anything that solved all their problems. Channel pivot.

Technical Review 157

Technical Review Architecture Revenue Channel 157

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

mashable.com

SEPTEMBER 12, 2011

For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account?

Startup 79

Startup Social Media RSS Social Network 79