Channel, Development Team Review and SEM

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Channel

Development Team Review

SEM

Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

JULY 14, 2010

Here’s how it goes: You have a business development group with two people. They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.

SEM

SEM Development Team Review Channel Social Media

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. that will cost the company significant amounts of money.

Acquisition

Acquisition Cost Customer Entrepreneur

StartUpRoar

Doing the Right Things is More Important than Doing Things Right

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

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