article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Look at Viddy & SocialCast.

SEM 379
article thumbnail

What Would Happen if you Built the Reverse of Amazon? It Might Look Something Like This …

Both Sides of the Table

But while Amazon blew away existing physical distribution channels to deliver products to you, we are blowing away existing physical infrastructure to help you store the things you want to keep – just not at your home.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Create a YouTube Channel for Your Small Business — 2021 Guide

Up and Running

There are numerous advantages to creating a YouTube channel that will help a small business. If you want to know how to start a YouTube channel for your business, there are several steps you must complete. This article covers the ways to build a massive channel that will attract customers to your website and generate income for you.

Channel 149
article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., How will you differentiate from these? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics ? How do you make your money? How do you measure success? What already exists in your space? Who are your big competitors? What are some good examples of similar sites?

Developer 396
article thumbnail

32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

What channels will you use (e.g., How will you differentiate from these? How will you be taking this to market? SEO for Startups )? What are your key Startup Metrics ? How do you make your money? How do you measure success? What already exists in your space? Who are your big competitors? What are some good examples of similar sites?

Developer 384
article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. These channels combined are generating hundreds of thousands of views a day, none of which we pay for. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129
article thumbnail

Why Some Startups Win

Steve Blank

No one had differentiated a startup job description from a large company job. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. Drive that demand into our sales channels.

Startup 329