ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Perform a competitive analysis to determine how you’ll differentiate.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

SEPTEMBER 28, 2015

Too many competitors or a product with minimal differentiation makes a startup risky. Product distribution or service delivery. Physical products often require access to existing distribution channels. Investors look for specifics on sales channels, marketing collateral, social media initiatives and customer incentives.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. A reliable paid acquisition channel results in a somewhat stable business. If the former, you need large differentiation — more than a feature or two.

Restful 202

Restful Founder Revenue Acquisition 202

Steve Blank

JULY 16, 2009

Go spend some time outside the building talking to potential distribution partners. Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Tell them how great it’s going to be and see how many pre-orders we can get.”

Silicon Valley 223

Silicon Valley RSS Video San Diego 223

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. But most content resembles the former.

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

MAY 8, 2019

Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Blog posts. Do original research. Interviews.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

SEPTEMBER 1, 2020

Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); RFM distribution. Once you have RFM groups, you’ll better understand the distribution of your customers. Image source ).

Customer 132

Customer SMS Retention Acquisition 132

The Startup Magazine

MAY 27, 2024

Offline marketing tactics can include advertising in local newspapers or directories, distributing flyers or brochures, and participating in community events. Overall, creating a positive and customer-centric storage experience can differentiate your self storage business and attract and retain satisfied customers.

Security 129

Security Operations Finance Advertising 129

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.

Demand 132

Demand Vertical Campaign Channel 132

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

FEBRUARY 3, 2022

The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales. It should also act as a differentiation tool. If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. Community building.

Product 102

Product Marketing Social Media Channel 102

Duct Tape Marketing

SEPTEMBER 8, 2014

John has a huge, targeted following in all of the major social media channels. I now have access to one of the most powerful content distribution networks in my niche – which gives me the opportunity on occasion to present worthy, high-quality content and get that content posted, promoted and amplified throughout this channel.

SEO 78

SEO Networking Kansas City Web Development 78

ConversionXL

JULY 16, 2021

Make sure to update and re-distribute them as needed. This means defining your differentiation strategy. It would water down their unique value proposition and hurt their differentiation play. . The channel you told it on? Everybody on your team should have access to this key information, and refer back often.

Audience 127

Audience Framework Differentiation Software Review 127

Hunter Walker

JUNE 23, 2014

It means it’s easy enough to develop that eight hours or so is all it takes to build something that can then be distributed/accessed for free by lots of people. Perhaps Facebook hasn’t turned on its marketing channels yet but I’m surprised reaction has been this weak off the bat. Yelp Competition.

Product 99

Product SBA SMS API 99

Duct Tape Marketing

JANUARY 25, 2023

7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] And I think you're right, you touched on the advent of technology surrounding publishing, as well as all the different things you can do now as a self-published author, as it relates to, you know, distribution channels.

Audience 98

Audience Revenue Distribution Differentiation 98

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Brand visibility.

Metrics 157

Metrics Marketing Campaign Audience 157

David Teten

AUGUST 8, 2013

For example, whether the data shows consumption of soft drinks, vs. amount of soft drinks entering distribution channels, will affect the interpretation of the numbers. Always differentiate clearly hard numbers from estimate, either in a footnote or with an ‘est.’ 6) How? Label your charts clearly.

Technical Review 114

Technical Review .Net Audience Naming 114

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

crowdSPRING Blog

MAY 17, 2010

differentiation (can people tell it apart from other offerings?); It is critical that you place your product where your customers want it and look for it and you should regularly question whether your distribution channel the right one. innovation (are you constantly improving, iterating, bettering your product?);

Marketing 84

Marketing Startup Small Business Viral 84

ConversionXL

JANUARY 18, 2022

Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Marketing: Which channels are they active on? Build systems and processes that enable your team to create and distribute content seamlessly. Messaging: What language do they use?

Marketing 109

Marketing Social Media Non-Compete Audience 109

Startup Professionals Musings

DECEMBER 2, 2022

Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. How will you differentiate your product or service?

Business Model 256

Business Model Distribution Viral Green 256

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

JANUARY 26, 2012

Unlike [competition], we [differentiation].” This could be a patent, key partners, domain expertise, or a better distribution channel. All you have to do is fill in the brackets and you have the essence of an elevator pitch. Here are some additional recommendations to increase the impact: Describe your product or service.

Elevator Pitch 283

Elevator Pitch Startup Differentiation Distribution 283

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Still, the queries that continue to shift from text to voice are not distributed evenly across all topics. How will voice search work given the human urge to shop around? This post has answers.

B2B 100

B2B eCommerce Search Non-Compete 100

Startup Professionals Musings

JANUARY 29, 2011

Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. How will you differentiate your product or service?

Business Model 246

Business Model Distribution Viral Green 246

Startup Professionals Musings

MAY 14, 2012

Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. How will you differentiate your product or service?

Business Model 242

Business Model Distribution Viral Green 242

Startup Professionals Musings

NOVEMBER 17, 2012

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Economies of scale also apply to marketing, distribution, and sales. Even mergers and acquisitions (M&A) came early. Economies of scale.

Entrepreneur 249

Entrepreneur Merger Bandwidth Acquisition 249

Startup Professionals Musings

DECEMBER 21, 2013

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Economies of scale also apply to marketing, distribution, and sales. Even mergers and acquisitions (M&A) came quickly. Economies of scale.

Merger 243

Merger Acquisition Startup Bandwidth 243

Austin Startup

MARCH 26, 2019

Even pre-launch, there’s work you can do here to differentiate yourself. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Professionals Musings

SEPTEMBER 15, 2011

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Economies of scale also apply to marketing, distribution, and sales. Even mergers and acquisitions (M&A) came early. Economies of scale.

Startup 232

Startup Merger Bandwidth Acquisition 232

Startup Professionals Musings

JANUARY 22, 2012

Sales channel pivot. When they find how expensive and time consuming this is, they need to use what they have learned from customers to consider a distribution channel, ecommerce, white-labeling the product, and strategic partners. Another is the famous razor versus blade strategy. Major competitor pivot.

eCommerce 237

eCommerce Channel Differentiation Distribution 237

Startup Professionals Musings

JULY 26, 2010

Some people feel that organic growth is “better” because it requires real innovation and sustained effort to create long-term competitive advantage through differentiation and efficiency. Economies of scale also apply to marketing, distribution, and sales. Even mergers and acquisitions (M&A) came early. Economies of scale.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. It has become a short form premium destination that is verticalizing content in category channels. Bing is very open to 3 rd party elements in their index that create a differentiated user experience.

Vertical 265

Vertical Curation Boston Burn Rate 265

Startup Professionals Musings

DECEMBER 16, 2010

Sales channel pivot. When they find how expensive and time consuming this is, they need to use what they have learned from customers to consider a distribution channel, ecommerce, white-labeling the product, and strategic partners. Another is the famous razor versus blade strategy. Major competitor pivot.

Startup 222

Startup eCommerce Channel Differentiation 222