Duct Tape Marketing

SEPTEMBER 10, 2019

When an acquirer looks at your company, if your gross margin is dropping consistently year over year, they’re going to draw the conclusion that you’ve lost your marketing differentiation. Make room for a revenue channel. But a lot more of them have the second point of differentiation, which is better marketing, right?

Entrepreneur 66

Entrepreneur Switzerland Revenue Differentiation 66

ConversionXL

AUGUST 21, 2015

Morris showed the quiz passage in six different typefaces – Baskerville, Computer Modern, Comic Sans, Georgia, Trebuchet, and Helvetica. As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content. And sure enough it did.

Technical Review 48

Technical Review Software Review Vertical Advertising 48

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Do you feel like you know what differentiates your business from every other business out there? And the next one down goes to the site. You wanna feel cool.

Community 98

Community Framework Advisory Board Viral 98

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Preferred channels – How does this person get their information and what’s the best way to reach them with marketing messaging? We cover this in detail in Chapter 3 (Brand Identity Research).

Marketing 162

Marketing Charlotte Naming Design 162

VC Cafe

AUGUST 15, 2011

The combined company, which will be headquartered in Atlanta, Georgia and will be called Fundtech, will be led by S1 Chief Executive Johann Dreyer. The company has developed a kind of private advertising channel that enables advertisers to send marketing messages directly to potential customers via Internet banners.

Israel 90

Israel China Cofounder India 90

Duct Tape Marketing

JULY 31, 2019

So, you’re going to go straight to the bottom, deal with price because that’s the only thing that differentiates you. ” The only way they can buy from you is based on you lowering your price because you created no differentiation from your competitors. Then I was even thinking that this is Atlanta, Georgia.

Sales 71

Sales New York City New York Conversion 71

Hunter Walker

OCTOBER 19, 2017

The Republicans outspend them 3:1 on just Google digital channels (2016). There are a few things that differentiate us: We pair people with technology – we’re building tech infrastructure that can be rapidly deployed to campaigns, but we don’t just hand them technology. In the meantime, Democratic campaign’s spend about $.05-$.10

Campaign 59

Campaign Technical Cofounder Cofounder Virginia 59