Duct Tape Marketing

AUGUST 22, 2024

This approach ensures that every tactic and channel contributes to the company’s long-term goals. Certainly if you're going to have a seat at the C-suite table, you are going to be talking about metrics. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. No shocker there.

Leadership 88

Leadership Technical Review Retention Campaign 88

Version One Ventures

SEPTEMBER 19, 2012

Companies that score highest in this criteria are typically: E-commerce businesses that fulfill regular needs and offer a differentiated experience or SaaS businesses that help businesses or individuals manage core activities. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 92

Channel Acquisition Framework B2B 92

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 151

Analytics Marketing Audience Channel 151

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 92

Metrics Analytics Forecast Software Review 92

ConversionXL

FEBRUARY 3, 2022

To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Your customers want different things. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

Hearpreneur

OCTOBER 25, 2023

While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). 7- Differente from the competition Photo Credit: Chris Gerbig The key to success for a new e-commerce business owner would be to find something that differentiates from the competition.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Up and Running

MAY 1, 2014

Milestones and Metrics. Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

SEPTEMBER 28, 2015

Too many competitors or a product with minimal differentiation makes a startup risky. As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place. Physical products often require access to existing distribution channels.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? The metrics. Vanity metrics are less important. Each marketing campaign should have one specific message based on a single idea. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. and generate a post mortem.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

MARCH 28, 2019

Whatever your objective, establish the metrics you want to track in advance to determine whether your launch is a success: Comments and reviews received; Number of upvotes; Number of downloads/active installs; Referral traffic from social media and Product Hunt; Mentions in the media and on social media platforms. Analyze your launch.

Campaign 127

Campaign Product Technical Review Social Media 127

YoungUpstarts

FEBRUARY 13, 2019

Even if you don’t invest in such a service, you might want to try reaching out multiple times, on different days of the week and via different channels — phone, text, and email — to reach a customer who has canceled. This Net Promoter System question represents an engagement metric that all subscription businesses should track.

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself. Whether you’re looking to stand out in an already-crowded marketplace, or to simply be a memorable company, figuring out how to brand and differentiate yourself is key. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

SEPTEMBER 1, 2020

The key is not to get bogged down by short-term metrics at the expense of long-term growth. Anomalies give you hints about what differentiates a certain group from others and allows you to discover toxic brands or categories, cities with loyal customers , and so on. Orchestrate ongoing personalization campaigns across all channels.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Marketers must adjust their expectations and metrics with expanded brand tracking. Stay relevant with your customer using the right channels and tactics to deliver on the promises outlined in your brand strategy. Do they inspire behaviors that will help you differentiate?

Marketing 128

Marketing Campaign Software Review Tulsa 128

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. gross margin. average lifetime.

Internet 114

Internet eCommerce Advertising Flash 114

Duct Tape Marketing

FEBRUARY 24, 2017

Publisher coverage and social media advocacy have become the modern day word-of-mouth marketing channels, meaning campaign performance created with intentions of increasing brand awareness and organic traffic should be measured in the form of media mentions and social shares, among other metrics.

Viral 71

Viral Campaign Social Media Audience 71

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

Transformify

OCTOBER 26, 2019

These sub-goals differentiated our employer brand. To promote our Employer Brand, we used both online and offline media channels and followed certain steps to achieve the best results. A choice of promotion channels. LinkedIn, Dou and Instagram were determined as the most effective channels for promoting our Employer brand.

Developer 49

Developer Differentiation Channel Audience 49

ConversionXL

APRIL 18, 2017

Today, there are so many ways, and the channel isn’t the important part. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. My advice: referrals are great, but have another lead generation channel as well. Differentiation is hard. Lead quantity can be a vanity metric.

Conversion 87

Conversion Framework Revenue Analytics 87

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. WHAT METRICS SHOULD A FOUNDER SHOW TO RAISE A SERIES A FROM A VC FIRM LIKE GREYLOCK?

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . Platform and channel fit. Platform and channel fit. ” That’s a result.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

NOVEMBER 8, 2018

They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. Answer product-related questions that you uncover in keyword research—the effort may satisfy Amazon and boost visibility across other channels. Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Non-Compete 100

Duct Tape Marketing

AUGUST 22, 2024

This approach ensures that every tactic and channel contributes to the company’s long-term goals. Certainly if you're going to have a seat at the C-suite table, you are going to be talking about metrics. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. No shocker there.

Leadership 80

Leadership Technical Review Retention Widget 80

YoungUpstarts

JULY 2, 2020

A next positive step is to make sure the content you are sharing is memorable and differentiated from the others.” Another common mistake that marketing teams are making is using the same metrics for success that they have used in the past. If you use these same metrics, you’re going to be sorely disappointed in the results.

Marketing 262

Marketing Metrics Channel Differentiation 262

Duct Tape Marketing

JANUARY 4, 2023

17:16] Is there a small set of metrics that you rely on? [19:43] John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Because the moment that you rest on the laurels of the channel that's working so well for you is the moment it stops doing that.

SEO 95

SEO Audience Channel Campaign 95

ConversionXL

NOVEMBER 28, 2022

Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. This helps extend the reach of your content, boosting channel engagement in the process. Track the right metrics for performance.

Customer 102

Customer Viral Audience Campaign 102

Duct Tape Marketing

JANUARY 4, 2024

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] Maybe explain how you differentiate your content based on maybe where somebody is in a potential buying situation. John (14:57): Let's talk about metrics.

Revenue 96

Revenue Advertising Email ChatGPT 96

Duct Tape Marketing

MAY 18, 2023

[07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] 14:58] What are some of the metrics that show you’re doing things right? Maybe explain kind of how you differentiate your content based on maybe where somebody is in a potential buying situation.

ChatGPT 99

ChatGPT Advertising Email Viral 99